General Manager, Brazil
The General Manager for Brazil is responsible for establishing and scaling Kira's presence in the Brazilian market. This role owns all aspects of Kira's business in Brazil: market strategy, government and institutional relationships, go-to-market execution, and team building. Brazil represents a massive opportunity, one of the world's largest education systems spanning K-12, higher education, and workforce development, and this role will determine whether Kira captures it.
This is a country-building role. The GM Brazil must operate as an entrepreneur within Kira, making smart decisions with limited resources while building toward a significant business.
Core Responsibilities
Market Strategy & Entry
Work with Kira’s partners in Brazil to develop the company’s market strategy, identifying the most promising entry points: federal programs, state systems, municipal networks, private schools, universities, or corporate training.
Understand the Brazilian education landscape deeply: policy environment, funding mechanisms, decision-making processes, and competitive dynamics across all levels of education.
Adapt Kira's positioning and product-market fit for Brazilian educators, institutions, and administrators.
Government & Institutional Relationships
Build relationships with key stakeholders: Ministry of Education (MEC), state secretaries of education, municipal education leaders, and influential educators.
Navigate Brazilian public sector procurement: understand how decisions get made, funded, and implemented.
Position Kira for major government programs and initiatives, including BNCC alignment and digital education investments.
Leverage existing Kira proof points (El Salvador, US deployments) to build credibility.
Sales & Business Development
Own revenue targets for Brazil and build the pipeline to achieve them.
Close deals with states, municipalities, and private school networks.
Develop partnerships with local players: publishers, distributors, technology partners, and implementation organizations.
Structure deals that work within Brazilian realities: budget cycles, payment terms, and regulatory requirements.
Team & Operations
Build the Brazil team: hire, develop, and lead local talent across sales, customer success, and operations.
Establish local operations: legal entity, compliance, financial operations, and administrative infrastructure.
Create a culture that reflects both Kira's values and Brazilian market needs.
Manage P&L responsibility for Brazil, balancing growth investment with path to profitability.
Product & Localization
Serve as the voice of the Brazilian market to Kira's product and learning teams.
Ensure Kira's platform is properly localized: language, curriculum alignment, cultural relevance.
Identify Brazil-specific product needs and prioritize them appropriately.
Work with the Learning team on Portuguese-language content and Brazilian curriculum alignment.
Ideal Background
Fluency in Portuguese and English languages.
10+ years of experience with significant leadership roles in education, technology, or both in Brazil.
Track record of building businesses or scaling operations in the Brazilian market.
Deep relationships in Brazilian education: government, institutions, or influential networks.
Experience navigating public sector sales and government relationships in Brazil.
Entrepreneurial mindset combined with operational discipline.
Should be equally comfortable:
Presenting to a state secretary of education in Brasília
Negotiating a complex deal with a large private school network
Hiring and developing a local team
Reporting business performance to Kira's board
Success in This Role Looks Like
Within 12–18 months:
Kira has meaningful market presence in Brazil with reference customers and growing pipeline.
Key government relationships are established, positioning Kira for major opportunities.
Local team is in place and executing effectively.
Brazil business has a clear path to becoming a significant part of Kira's overall revenue.
Equal Employment Opportunity Employer
At Kira, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Kira believes that diversity and inclusion among our employees are critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.
Background Check
Kira will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.