Go-To-Market (GTM) Engineer
Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
What You'll be Doing
Partnering with sales and marketing stakeholders to identify and scope opportunities for AI-driven solutions.
Building, testing, and deploying AI prototypes and proofs-of-concept to validate use cases with sales and marketing teams.
Integrating AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve our Go-to-Market motion.
Proactively identify inefficiencies in sales processes and develop technical solutions, focusing on tool performance, adoption, and measurable efficiency gains.
Contributing to the evaluation of and provide recommendations on build-vs-buy decisions for new AI technology.
Acting as a subject matter expert on AI tools and trends, helping to identify opportunities for process automation and efficiency for the marketing team.
Creating technical documentation and training materials to increase technology adoption and ensure adherence to operational processes.
Collaborating closely with sales, marketing, product, and data infrastructure teams to deliver on funnel acceleration initiatives.
Working alongside Rev Ops to administer key go-to-market business systems, including Salesforce, Orum, Momentum Gong.io
Building and deploying automation (flows), validations, and applications in Salesforce
Implementing new systems and integrations as needed
Analyzing key business requirements and systems capabilities to write specifications for systems build and run end to end implementation
Creating key reports and dashboards to track systems performance and data accuracy
Writing and maintain clear documentation on systems build and integrations with other business systems
Looking for opportunities to consolidate/optimize existing tech stack
Partnering with Rev Ops Director for vendor management
Who You Are
You have 3-5 years of experience in Revenue Operations, GTM Systems, Solutions Engineering, or a technical automation role in a high-growth startup or SaaS environment.
You have strong hands-on experience with Salesforce administration and automation (flows, validations, reporting, integrations), and are comfortable owning GTM systems end-to-end.
You have built prototypes or production workflows using AI APIs and automation tools, and can translate business problems into scalable technical solutions.
You understand modern B2B go-to-market motions and key revenue metrics, and can design systems that directly improve pipeline, conversion, and efficiency.
You are highly analytical and structured, able to gather requirements, write technical specifications, and lead implementations from concept to launch.
You are a strong cross-functional communicator who can explain technical concepts clearly and influence Sales, Marketing, and RevOps stakeholders.
Bonus Points
Experience working directly with AI agents, LLM-based applications, or prompt engineering in a production environment.
Familiarity with data infrastructure and analytics tools (e.g., dbt, BigQuery, Snowflake, Metabase, Looker).
Experience with integration platforms (e.g., Zapier, Workato) or light scripting in Python or JavaScript.
Experience supporting a PLG and sales-assisted hybrid GTM motion.
Background in fintech or SMB-focused SaaS environments.
The Interview Process
Stage 1: A 45-minute Google Meet video call with the RevOps Director
Stage 2: A 60-minute Google Meets video call with our VP of Strategy & Operations
Stage 3: A 45-minute in-person values interview with a member of the Relay Leadership Team
Stage 4: A take-home case study, followed by a 60-minute presentation to members of the GTM and Data team (virtual, or in-person)
Our Compensation Approach
We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
The annual salary range for this role is $99,000 CAD to $121,000 CAD.
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $110,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.
What’s Important to Us
Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn.