Go-to-Market Lead (Growth, Execution & Brand) – Europe
About Yuma AI:
Yuma is building a next-generation orchestration platform that deploys autonomous AI agents dedicated to customer support in e-commerce.
We already support 150+ paying merchants and help them automate up to 80% of their customer tickets freeing human agents for higher-value conversations.
Founded by Guillaume Luccisano (3rd-time YC founder) at the end of 2022, Yuma is one of the leaders in the AI Support Automation space with 10+ consecutive months of double-digit growth.
We are now a team of 30 passionate and ambitious people based between Paris, Barcelona and Boston and have grown revenue 5x in 2025. We aim to repeat this trajectory in 2026. The scale-up phase is fully underway. 🚀
About the Role:
📍 Based in Europe - Barcelona office or fully remote or alongside the GTM team in Dublin.
We’re looking for a Go-to-Market Lead to own and scale Yuma’s GTM function as we continue our rapid growth. We grew ~10–15% month-over-month throughout 2025 and are on track to reach and surpass $10M ARR.
Our commercial foundation is already strong:
Two sales teams (EU & US)
Account Management and Customer Success fully in place
A solid GTM generalist already executing day-to-day initiatives
What we’re looking for now is a senior GTM owner who can take full accountability for MQL delivery end-to-end, provide strategic direction, and coach and scale the existing GTM function.
You’ll work closely with the Founder, Sales, Product, and Success teams, leading the GTM function and managing a strong GTM generalist who brings deep experience at Yuma.
What You’ll Do:
Own MQL delivery & GTM execution (top priority):
Own MQL targets end-to-end, with clear accountability for volume, quality, and consistency.
Deliver a predictable flow of sales-ready leads, fully trackable and attributable.
Execute GTM initiatives across outbound, paid, SEO, landing pages, email, retargeting, and any channel that proves effective.
Design and run experiments, iterate quickly, and turn what works into repeatable systems.
Build scalable lead generation, scoring, and conversion workflows.
Own and optimize HubSpot as the GTM system of record (data quality, attribution, reporting).
Be data-driven and execution-focused:
Own GTM performance metrics end-to-end (MQLs, pipeline contribution, revenue impact).
Define KPIs, dashboards, and reporting, and deliver consistently against them.
Set and maintain a strong execution tempo across GTM initiatives.
Use data to prioritize, course-correct, and balance speed with rigor.
Own positioning, brand, and messaging:
Develop a deep understanding of Yuma’s product, customers, and use cases (brands & retailers).
Own positioning and messaging across channels to maximize conversion.
Translate a complex, AI-driven product into clear, compelling merchant value.
Partner with Sales on enablement assets (decks, one-pagers, case studies, videos
Leverage AI at a high level:
Use AI extensively to accelerate execution, creativity, and analysis.
Build structured, production-grade AI workflows (beyond basic ChatGPT usage).
Combine AI with automation and no-code tools to increase velocity without sacrificing quality.
Build and lead the function:
Act as the clear owner of the GTM function.
Lead, mentor, and grow a small team over time.
Set direction and standards while remaining hands-on when needed.
Who You Are:
5+ years experience in B2B SaaS GTM, ideally in a fast-growing environment.
Proven track record of owning MQL targets that convert into real pipeline.
Highly data-driven, comfortable with attribution, dashboards, and funnel metrics.
Able to understand and clearly explain complex, AI-driven products.
Hands-on, experimental, and execution-focused.
Strong experience with HubSpot and modern GTM tooling.
High ownership mindset, able to operate independently and lead others.
Nice to Have:
Experience in the e-commerce ecosystem (Shopify, agencies, SaaS tools).
Prior experience marketing or selling an AI product.
Exposure to both EU and US markets.
Why Join Yuma:
Play a central role in scaling a company growing ~10–15% MoM toward and beyond $10M ARR.
Full ownership of GTM execution and MQL delivery, with real autonomy.
Work directly with the Founder on positioning, narrative, and GTM strategy.
Join a fast-moving, product-driven team with ambitious goals.
A culture built on ownership, transparency, and continuous growth.
OUR CULTURE
Please, if you are considering applying, first read our culture page:
https://www.notion.so/yuma-ai/Yuma-Culture-and-Values-2fe1b02ffe8b8083b2d6e388ecd17748