Group Head of Digital Marketing
Rendeavour is seeking a results-driven Group Head of Digital Marketing to strengthen the company’s digital marketing leadership, capabilities, and performance management systems. This senior role combines strategic oversight with hands-on leadership, focusing on innovation and AI enablement to drive measurable growth across all markets. The position requires both strategic vision and operational excellence. The Head of Digital Marketing will lead strategy development, prioritization, capability building, governance, and cross-market alignment. Acting as the primary liaison with the external digital agency, this person will take full ownership of the strategic direction, planning, execution, and performance optimization of digital campaigns across all Rendeavour markets. The ideal candidate will bring a blend of strategic vision, analytical rigor, project management excellence, and leadership acumen-capable of guiding internal and external teams toward outstanding business results.
Key responsibilities:
Digital Strategy & Leadership
- Own the global digital marketing strategy across web, paid media, social, SEO, and email.
- Translate business goals into clear digital objectives and campaign briefs.
- Identify growth opportunities, test new tactics, and bring innovative solutions to the table.
- Align global strategy with local business priorities and brand positioning.
Agency & Vendor Management (Primary Focus)
- Serve as the day-to-day lead for the external digital agency across all markets.
- Define scopes of work, set KPIs (CPL, CTR, CAC, funnel drop-offs), and ensure timely execution of campaigns.
- Lead performance reviews and feedback loops with agency teams.
- Review and approve campaign strategies, media plans, creative assets, and optimizations.
- Ensure agency output meets brand standards and strategic goals.
- Manage relationships with digital vendors (e.g., CRM, analytics, CMS).
Campaign Oversight
- Oversee multi-country campaign implementation across paid search, display, social media, and email marketing.
- Ensure campaigns are tailored to local markets while maintaining consistency with the global brand.
- Coordinate with regional teams to localize messaging and creative assets.
- Lead structured A/B testing and campaign optimization based on funnel performance.
Cross-Market Coordination
- Act as the bridge between corporate marketing, local marketing teams, and the agency.
- Facilitate campaign briefings, strategy alignment, and best-practice sharing.
- Deliver quarterly capability-building workshops and training for country teams.
- Help local marketers interpret data, improve creative briefs, and execute better.
Performance Tracking & Reporting
- Define and monitor digital KPIs (traffic, engagement, conversions, CPL, ROI).
- Own centralized dashboards and reporting frameworks across all countries.
- Integrate marketing data with Salesforce CRM for full-funnel visibility.
- Provide actionable insights to leadership to guide decisions and continuous improvement.
AI & Martech Stack
- Identify and help integrate AI tools for content generation, audience segmentation, and campaign optimization
- Ensure CRM, analytics, CMS, and ad platforms are properly configured and used (e.g., Salesforce, GA4, Meta Ads, LinkedIn Campaign Manager).
- Collaborate with internal tech and data teams to ensure data integrity and seamless tracking.
Requirements
- Bachelor’s degree in Marketing, Digital Media, or related field.
- 6+ years of experience in digital marketing, including 2+ years managing or working directly with a digital marketing agency.
- Proven track record of driving performance across paid media, SEO, CRM, and analytics.
- Experience managing multi-country campaigns and adapting global strategies to local contexts.
- Strong stakeholder engagement and project management skills.
- Analytical mindset with experience using Google Analytics 4, Meta Ads Manager, Salesforce CRM, and marketing automation tools.
- Experience with real estate, infrastructure, or B2B marketing is a plus.
- Familiarity with AI marketing tools is a bonus.
- Real estate, infrastructure, or B2B sector experience is a plus.
- Fluent in English; additional languages (e.g., French) are an advantage.