Growth Marketer - Belgium
You. Better. With Alan.
Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.
Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.
We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.
How we work: our Leadership Principles
Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.
Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.
⭐️ The Growth Marketer role ⭐️
⭐ Context ⭐
Alan's digital distribution, both for companies and individuals, is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.
We are looking to scale our acquisition efforts in Belgium by bringing in a dedicated growth marketing expert to accelerate our expansion in this key market 🇧🇪
You will work closely with the local acquisition referent, adapt what's working in our main market to Belgium's unique characteristics, and develop tailored strategies. You'll need to understand the Belgian healthcare landscape, cultural nuances, and what makes health insurance different in Belgium compared to other markets.
⭐ Your Mission ⭐
Your objective is to drive sustainable and scalable growth for Alan Belgium through:
Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...)
Development of targeted campaigns for specific customer segments in the Belgian market
Design and execution of growth experiments to validate hypotheses and unlock new opportunities
Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences
Data-driven optimization of campaign performance, conversion rates, and ROI
Collaboration with design, content, Product, and Sales teams for integrated growth initiatives
Management of budget allocation, performance tracking, and reporting
Testing and validation of new channels and tactics as growth levers
⭐ What makes this role exciting ⭐
Full ownership of Belgium's growth strategy and paid acquisition channels
Opportunity to build from the ground up—establish processes and frameworks that will scale
Autonomy to test and implement new strategies with real budget and impact
Close collaboration with cross-functional teams across Product, Sales, and Marketing
Direct impact on Alan's international expansion and business outcomes
Work with a mission-driven company transforming health insurance across Europe
Be part of a high-performing, innovative marketing team that's 100% in-house
⭐ If you have some of the following, you may be a great fit ⭐
At least 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations
Fluent in English and Dutch
Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies
Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.)
Experience with A/B testing, experimentation frameworks, and budget management
Excellent copywriting skills for ads, landing pages, and sales collateral
Comfortable using marketing tools: Salesforce, HubSpot, Customer.io, Figma, Webflow/Prismic
Nice-to-Have:
Healthcare or HR SaaS industry experience
Experience scaling growth in international or multi-market environments
For this role, we are looking to hire in the C0-D level range.
🙌 Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
Therefore, we offer:
Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
Flexible vacation policy and flexible working hours. Organize your time as you wish.
Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
Transport. Country-specific commuter benefits.
Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
Personal growth through coaching: At Alan, coaching isn't just a perk -it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.Learn more about our coaching culture.
Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Important note: we hire people, not roles.
If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?
Remember, this is just a guide, not a checklist.
We'll be thrilled to receive your application!
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.