Growth Marketer - Offline
About Kikoff: Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.
About the role: We’re looking for an associate to join the team, try many parts of growth marketing, and grow into a future leader of the growth marketing team. We’re looking for data-driven problem-solvers with a growth mindset, willing to stretch their comfort levels, deeply learn growth marketing, and move quickly with attention to detail to do big things. You’ll learn to combine technical know-how, an analytical approach and the creativity to create great growth marketing campaigns. As an associate, you’ll start by helping more senior team members run campaigns, develop creative, analyze tests and results as well as own your own campaigns and channels.
This is a full-time position with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.
What you’ll do:
Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels.
Define, drive, and measure KPIs for each campaign.
Continually design and execute AB tests to make the most effective campaigns.
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
Become a great growth marketer while getting broad exposure to many parts of marketing and building a company.
Who you are:
2+ years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role.
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation.
Nice to have:
Hands-on keys experience with The Trade Desk
Familiarity with:
The CTV/OTT landscape and major publishers
Programmatic auction mechanics
Frequency management, bidding strategies, and PMP deals
Experience in a fintech business, or a D2C industry, and SQL proficiency are bonuses
Kikoff: A FinTech Unicorn Powering Financial Progress with AI
At Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security. We're a profitable, high growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck. With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors and NBA star Stephen Curry.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
🏥 Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
📈 Meaningful equity in the form of RSU's
🏝 Flexible vacation policy to help you recharge
💰 Competitive pay based on experience consisting of base + equity + benefits
Location: Hybrid, 3 days onsite in San Francisco, CA.
Visa sponsorship available: Kikoff is willing to provide sponsorship for H1-B visas and U.S. green cards for exceptional talent.
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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