Growth Marketing Lead
Are you a collaborative, entrepreneurial marketer who thrives on creating business impact?
Minitab - a global leader in data-driven solutions that improve performance, enable innovation, and ensure exceptional quality - is seeking a Growth Marketing Lead, DACH to accelerate growth through demand generation and customer engagement.
What You’ll Do
You’ll collaborate closely with global Marketing, regional Sales, Partners and Customer Success teams to plan and deliver data-driven campaigns across digital, event, and content channels.
Key Responsibilities
- Develop and execute integrated marketing plans for the DACH region, aligning closely with the Global and EMEA objectives.
- Collaborate cross-functionally to deliver campaigns that generate qualified leads, support customer retention and accelerate pipeline.
- Drive demand generation through multi-channel campaigns, including digital advertising, content marketing, partnerships, webinars, events, earned and social media.
- Leverage data and automation to optimize performance and track ROI.
- Act as a regional marketing ambassador, aligning with global brand strategy while tailoring messaging for local markets.
- Bring an entrepreneurial mindset: identify new opportunities, test innovative approaches, and take ownership of impactful activities.
- Champion customer focus, delivering a value-driven proposition that resonates with B2B audiences in manufacturing and service sectors.
- Execute with urgency and accountability, and a focus on continuous improvement.
What You Bring
We’re looking for a marketer with strong proficiency in German and English, proven experience in digital and field marketing, and a passion for translating marketing activity into sales impact.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (CIM or equivalent qualification preferred).
- A minimum of 2–5 years of B2B marketing experience.
- Proven success in product marketing, demand generation, campaign management, performance metrics and customer journey.
- Hands-on experience with CRM and marketing automation platforms (HubSpot, Dynamics 365, PowerBI, Google Analytics, etc.).
- Excellent communication skills: native or proficient German speaker (CEFR level C2) with strong English proficiency.
- Team-oriented with the ability to thrive in a cross-functional, matrixed organization.
- Entrepreneurial and proactive — drives ideas from concept to execution.
What Success Looks Like
- Seamless collaboration.
- Marketing-sourced and influenced pipeline.
- Increased visibility and engagement.
- Clear, data-driven evidence of marketing ROI.
Why Join Minitab
At Minitab, you’ll join the team driving one of our most dynamic regions, and be part of global and EMEA marketing departments that value curiosity, creativity, results and collaboration.
We help organizations to make better decisions with data, and encourage our people to make a business impact every day.
Enjoy a competitive salary, comprehensive benefits, hybrid flexibility, and the opportunity to shape Minitab’s future in the DACH region ; right from the heart of Munich.
Ready to make your mark?
If this sounds like a good fit, please apply now. We’d love to meet you.