Growth Marketing Lead
About Pinecone:
Pinecone is the leading vector database for building accurate and performant AI applications at scale in production. Pinecone's mission is to make AI knowledgeable. More than 9000 customers across various industries have shipped AI applications faster and more confidently with Pinecone's developer-friendly technology. Pinecone is based in New York and raised $138M in funding from Andreessen Horowitz, ICONIQ, Menlo Ventures, and Wing Venture Capital.
About The Role:
The Growth Marketing Lead will be instrumental in scaling Pinecone's growth engine, blending technical execution with strategic growth initiatives across Product-Led Growth (PLG) and sales-assisted motions. This role sits at the intersection of engineering, marketing, and product—building the technical infrastructure and campaigns that convert developers into qualified pipeline and revenue. You'll architect automated systems, optimize conversion funnels, and leverage data-driven experimentation to accelerate Pinecone's growth trajectory.
Responsibilities:
Design, build, and optimize user acquisition funnels across web and mobile platforms to drive sustainable growth
Develop tools and systems for viral growth mechanics, referral programs, and user engagement features
Design and execute behaviorally triggered lifecycle emails for onboarding, activation, expansion, and win-back; improve deliverability, open/click rates, and conversion to qualified pipeline and revenue.
Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI.
Build and maintain analytics infrastructure to track user behavior, measure experiment results, and inform growth strategy
Build n8n or equivalent automations for lead capture, enrichment, routing, lifecycle triggers, and alerts.
Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows.
Manage paid budgets to improve CAC and payback while protecting funnel health and profitability.
Own SEO end to end: build a focused topic-cluster strategy around high-intent, product-led use cases; ship assets (comparisons, alternatives, pricing, case studies) and technical fixes (schema, internal linking, crawl/index hygiene); and measure impact via rankings, qualified organic signups/PQLs, and pipeline contribution.
Requirements:
7+ years of experience in growth engineering, growth marketing, or technical product marketing, with a proven track record in PLG and B2B SaaS environments
3+ years of hands-on software engineering experience with proficiency in modern web technologies (JavaScript/TypeScript, React, Node.js, Python, or similar)
Comfortable "vibe coding" with AI coding assistants (e.g., Claude Code, Cursor) to rapidly prototype, iterate, and ship growth experiments, automations, and data analysis
Strong technical proficiency with marketing automation platforms (HubSpot), CRM systems (Salesforce), and workflow automation tools (n8n, Zapier, Retool, or similar)
Deep understanding of analytics platforms (Heap, Mixpanel, Segment), A/B testing frameworks, and statistical significance for experiment design and analysis
Advanced SQL skills and data analysis capabilities to derive actionable insights from user behavior, campaign performance, and experiment results
Proven experience designing and executing lifecycle email campaigns with strong metrics around deliverability, engagement, and pipeline conversion
Hands-on experience managing paid media budgets and optimizing for CAC, LTV, and unit economics
Strong project management skills with ability to prioritize and manage multiple high-impact initiatives simultaneously in a fast-paced environment
Excellent cross-functional collaboration and communication skills with ability to translate technical concepts to non-technical stakeholders
Preferred Skills:
Experience with developer-focused or AI/ML/data infrastructure companies and understanding of technical buyer journeys
Familiarity with BI tools (Metabase, Sigma, Looker) for building dashboards and growth reporting
Experience with n8n or equivalent AI workflow automation systems to integrate CRM, data warehouse, product analytics, and marketing tools
Background in early-stage startup environments with comfort in ambiguity and rapid iteration
Perks & Benefits:
Comprehensive health coverage including Medical, Dental, Vision
Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions
Cost-savings on gynecology, fertility, and family-building care
Equity award
401(k)
Flexible time off
Paid parental leave
Annual Department Retreat
WFH Equipment Stipend
All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.