Growth Marketing Lead
About Primer
Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.
Primers shaped the first 200 years of American children. Primer will ready them for the next.
About the Role
This is a hands-on growth marketing position that combines campaign execution, experimentation, and performance analytics. You’ll own the end-to-end execution of growth campaigns, including writing and sending performance-oriented campaign copy, managing marketing automation workflows, optimizing web and funnel experiences, and using data to inform iteration and improvement. The role blends Salesforce Marketing Cloud execution, campaign testing, web optimization, and new market launch support with a strong analytical mindset.
Responsibilities
Own and execute outbound marketing campaigns across email, SMS, and other channels, from copy development through activation and performance analysis
Manage and optimize website and landing pages using Webflow and WordPress, including content updates and conversion improvements
Design, launch, and analyze A/B tests across email campaigns, website experiences, and conversion funnels, with the ability to write and refine performance-driven copy
Build and maintain marketing automations and lifecycle workflows in Salesforce Marketing Cloud
Monitor and report on performance metrics including attribution, pipeline contribution, and funnel conversion rates
Partner with Sales/Admissions teams to optimize the MQL-to-conversion process and improve lead quality
Manage relationships with contractors and agencies (copywriters, paid media specialists, Marketing Cloud implementers) while maintaining ownership of core systems
Create campaigns and edit copy to ensure consistency, clarity, and alignment with campaign goals
Translate analytics and experiment results into clear recommendations and implement improvements
What we're looking for
5+ years of experience in marketing operations, growth, or lifecycle roles with direct ownership of campaign creation, activation, and analysis
Strong hands-on experience with Salesforce Marketing Cloud and Webflow, with working knowledge of Salesforce CRM, Google Analytics, Google Ads, and Meta platforms
Strong analytical and systems-thinking abilities with experience designing experiments, interpreting data, and building processes from scratch
B2C marketing experience in trust- and education-heavy funnels, ideally at smaller companies (100-300 employees) where you were the marketing owner or on a small team
Solid copywriting skills with ability to write campaign emails and web copy
Bias toward action and ownership—comfortable being both strategic and hands-on, working independently as a quiet executor
Why this role may not be a fit
You're expecting or desiring to manage a team. This is an independent contributor role for the foreseeable future.
You're primarily a creative copywriter looking for a content-focused role rather than marketing operations and systems work
Your experience is exclusively at large enterprises with specialized roles rather than scrappy, do-it-all environments
You're seeking a B2B SaaS role and lack experience with consumer marketing, education-based funnels, or slower-to-adopt markets
You prefer to delegate technical implementation rather than logging into platforms and building systems yourself
You're uncomfortable with heavy analytical work, experiment design, or translating data into recommendations
Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.