Growth Marketing Manager
The mission:
Join Baubap as Acquisition & Growth Manager and drive the hands-on execution and optimization of user acquisition, scaling profitable users end-to-end, from first touchpoint to first loan disbursement while maintaining strong unit economics.
You will lead paid acquisition strategy and execution, directly managing channels such as Meta, Google, TikTok and other performance platforms, while overseeing and coaching a Paid Media Specialist responsible for day-to-day campaign operations.
This is a player-coach role, combining hands-on campaign management with team leadership. You will drive testing strategy, creative experimentation and budget allocation to maximize high-quality user acquisition.
You will also own and scale Baubap’s core acquisition channels, including paid media, referrals, affiliates and organic growth initiatives, optimizing partner performance, incentives, and growth mechanics to drive efficient user growth.
The expected outcome:
- Consistent growth in new applicants and borrowers reaching first-loan disbursement, within target ROAS, CAC, LTV/CAC and payback period
- Acquisition focused on profitable segments, meeting defined portfolio quality, risk and OKRs, with budget allocation decisions driven by return and payback performance
- Positive and improving ROAS by channel, cohort and segment, tied to real disbursement and revenue events
- Shorter and more predictable payback periods across acquisition cohorts
- Higher conversion rates across the full in-app lifecycle: Installs → signup → onboarding → approval → KYC → disbursement
- A scalable and controlled referral engine contributing incremental, profitable new borrowers focus in profitable segments.
- Clear visibility and control over acquisition performance through dashboards and analysis
The day to day tasks:
- Owning the entire acquisition and in-app lifecycle funnel, from awareness to first disbursement
- Defining and optimizing acquisition performance based on ROAS, LTV/CAC and payback
- Scaling and optimizing paid acquisition channels (Google, Meta, TikTok, affiliates and other performance channels)
- Opening and scaling new digital acquisition channels, from discovery and testing to full deployment (e.g. programmatic, pinterest)
- Working in partnership with Brand on offline initiatives, ensuring alignment between offline activation and digital performance
- Leading strategic acquisition partnerships, including affiliates, platforms and distribution partners
- Owning acquisition budget allocation, managing and reallocating media spend based on return, payback and profitability
- Owning lifecycle optimization in partnership with Product (signup, KYC, onboarding setup and activation)
- Leading the referral engine strategy, including incentives, mechanics, performance and fraud control
- Designing and executing structured experimentation frameworks across creatives, audiences, funnels and in-app flows
- Working with Data and Risk to ensure acquisition focuses on profitable, low-risk segments
- Building dashboards, insights and clear narratives around acquisition performance.
What we can offer:
- Being part of a multicultural, highly driven team of professionals
- 20 vacation days / year + 75% holiday bonus (Prima Vacacional)
- 1 month (proportional) of Christmas bonus (Aguinaldo)
- Food vouchers
- Health & Life insurance
- Competitive salary