Growth Marketing Manager, Lifecycle - Taiwan
About us
Our mission is to reinvent the way people learn, starting with language.
Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.
Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.
About This Role
As Speak continues to grow in the Taiwan market, we’re looking for a Growth Marketing Manager, Lifecycle to drive growth through CRM & in-app user journey. This role will focus not only on acquiring new users but also on activating existing trial users and retaining subscribed users. You’ll lead initiatives that increase user retention and conversion rates via lifecycle channels, paid marketing campaigns, and other in-app growth experiences.
We’re seeking someone with a product and growth mindset, passionate about data-driven experimentation and strategies, and eager to make an impact in a fast-paced start-up environment.
What you’ll be doing
Track, analyze, and manage the performance of ongoing CRM campaigns
Write creative copies and launch CRM campaigns on Email and LINE, for both seasonal and evergreen marketing activities
Identify opportunities for in-app growth throughout the user lifecycle and explore potential channels using data-driven insights
Collaborate with cross-functional teams, including Product, Paid Marketing, and Brand Marketing, to run projects that create synergy through lifecycle initiatives
What we’re looking for
3+ years of relevant experience in growth marketing, with an emphasis on CRM and lifecycle management
Strong proficiency in lifecycle strategies that resonate with a diverse existing userbase
Analytical mindset with experience in measuring campaign effectiveness and making data-driven decisions
Previous experience in managing CRM for a subscription-based app product a plus
Fluent in business English, with the ability to communicate execution plans clearly and effectively to stakeholders abroad in both written and spoken communication
Why work at Speak
Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.
Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.