GTM Enablement Lead
About Kustomer
Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Sweetgreen, Starz, Vuori, Resy and Cotopaxi.
Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $230M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.
In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M. In 2025, Kustomer announced a $30M Series B led by Norwest, with continued support from Battery, Redpoint, and boldstart. This milestone reflects strong conviction in our vision and fuels our next chapter of growth: expanding our AI-native platform, accelerating product innovation, and scaling our exceptional team.
Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. and U.K. coming together for Kamp Kustomer each year.
About the Role
The GTM Enablement Lead will be a key member of the Revenue Operations and broader go-to-market team, responsible for building and scaling a world-class enablement function that empowers our Sales and Post-Sales teams to succeed. GTM Enablement plays a critical role in improving sales productivity, driving revenue growth, and improving customer acquisition and retention. You will work closely with Sales, Customer Success, Marketing, Product, Product Marketing, Partnerships, and Support to design and implement comprehensive training and enablement including GTM new hire onboarding, on-going skills, process and product training and coaching while also contributing to content development. You will be responsible for global enablement and act in a player/coach role for technical enablement.
This highly collaborative, strategic, and action-oriented leader will ensure our customer-facing teams have the knowledge and skills needed to achieve their goals, driving measurable impact across the full customer journey.
You'll be responsible for:
Develop enablement programs to strengthen the core competencies and skills of Sales and Post-Sales teams.
Collaborate with cross-functional leaders (Sales, Cx, Marketing, Product, PMM and Ops) to prioritize and implement enablement initiatives.
Design and deliver ongoing training programs on our sales and post-sales processes, value proposition, and methodology, providing continuous coaching to drive performance improvements.
Build and own onboarding and certification programs to ensure all new GTM team members are ramped quickly and effectively on how to sell and support Kustomer.
Create and manage engaging training content for both live delivery and placement in our LMS, partnering cross-functionally with Product, Product Marketing, Solutions Consulting, and Marketing.
Leverage AI tools and technologies to enhance GTM programs, including content personalization, sales enablement automation, data-driven coaching, and performance insights.
Collaborate with Product Marketing on enablement initiatives that support new product launches, product positioning, and value messaging.
Partner with Marketing and PMM to develop and train on GTM content including presentations, playbooks and case studies— ensuring materials are up-to-date, aligned with buyer needs, and optimized to support each stage of the sales and post sales process.
Assist in planning and executing on major GTM events including our annual company kickoff and team offsites.
Build, lead, and develop a high-performing global enablement team focused on delivering measurable impact.
Foster a culture of continuous learning and professional growth across all GTM teams.
Who you are:
A passionate GTM Enablement lead with a proven track record of building a GTM Enablement function and improving team performance through impactful, scalable programs.
Highly strategic yet hands-on, with the ability to both build and operate enablement programs.
Data-driven and outcomes-focused — you measure success by business impact, not just activity.
A strong cross-functional collaborator who builds trusted partnerships across Sales, Success, Marketing, Product, and RevOps.
Comfortable working in a fast-paced, evolving environment with multiple priorities.
Proven experience using AI-based training tools, sales intelligence platforms (e.g., Gong, Clari), and other technology to enhance GTM effectiveness.
HIPAA Compliance
All roles at Kustomer may involve handling sensitive personal data.
Benefits
Kustomer offers an array of benefits including competitive salaries and stock options. In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks.
Diversity & Inclusion at Kustomer
Kustomer is committed to bringing together individuals from different backgrounds and perspectives.
We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.