GTM Marketing Manager

We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.

With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.

The Role

CI&T is seeking a GTM Marketing Manager - Industry Verticals to drive demand generation across priority industries in North America. This role partners closely with sales and industry leadership to translate growth priorities into integrated marketing and account-based marketing (ABM) programs that generate qualified pipeline opportunities, strengthen market presence, and support new business growth.

The ideal candidate combines strategic thinking with hands-on execution and enjoys building marketing initiatives that directly contribute to pipeline generation. Beyond executing campaigns, this role will proactively identify new marketing opportunities, develop creative GTM initiatives, and launch programs that attract and engage enterprise buyers and buying groups across priority accounts.

This role is ideal for a marketer who thrives at the intersection of strategy and execution and enjoys building marketing programs that drive measurable business impact.

Key Responsibilities

• Develop and execute marketing initiatives that generate brand awareness and qualified enterprise leads 
• Partner with sales leadership to align marketing programs with priority industries, strategic accounts, and growth objectives
• Develop targeted marketing initiatives that engage enterprise buyers and buying groups across priority accounts
• Coordinate cross-channel marketing initiatives across events, digital campaigns, PR, content, and partner marketing
• Support high-impact industry events, executive programs, and ABM initiatives targeting priority accounts
• Build a deep understanding of target audiences and translate insights into marketing strategies and campaign execution plans
• Track campaign performance, marketing-sourced leads, and pipeline influence
• Use data and insights to continuously optimize marketing programs and improve pipeline generation results
• Manage and mentor members of the marketing team while coordinating cross-functional contributors supporting campaign execution and marketing programs.
• Collaborate with global marketing teams, including colleagues in Brazil, to coordinate campaign execution and share insights across regions
• Track budgets, manage expense reporting, and coordinate vendor invoices and payments to ensure accurate financial oversight of GTM programs.

Qualifications

Required

• 5–7 years of B2B marketing experience, ideally in technology, consulting, or digital services
• Strong stakeholder management skills with the ability to collaborate effectively with senior executives, sales leaders, and cross-functional teams.
• Experience working with enterprise sales teams and complex buying cycles
• Strong background in demand generation or vertical marketing
• Demonstrated ability to develop marketing programs that generate qualified leads 
• Experience executing integrated marketing campaigns across events, digital, content, and PR
• Experience managing marketing team members and coordinating with cross-functional contributors.

Preferred

• Experience marketing AI, digital transformation, or enterprise technology services
• Familiarity with marketing and CRM platforms such as HubSpot, Pipedrive, and intent platforms like 6sense
• Experience working with modern marketing tech stacks and campaign management tools

Location & Travel

This role is based in the San Francisco Bay Area (remote) and supports marketing initiatives across North America.

Travel required: up to 30%, primarily for industry events and collaboration with sales and marketing teams. Occasional international travel to CI&T’s office in Campinas, Brazil may be required.

- Competitive Salary  

- Generous paid vacation days 

- Unlimited sick time 

- 100% paid health & dental benefits starting day one 

- Annual profit-sharing distribution 

- Retirement match 

- Paid parental leave 

- Dedicated career advisor  

- And so much more…

Collaboration is our superpower, diversity unites us, and excellence is our standard. 

We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.