H’ DTC Global Engagement Marketing and INTL DTC Lead
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About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources. Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. |
About the Team
The Global Digital Team is responsible for the Digital sales channels for Harry’s and Flamingo Brands. We are a highly collaborative team that partners cross-functionally to maximize the customer experience on Amazon, Omnichannel Retail, and our own DTC sites while delivering customer and channel insights back to the brand teams. We are nimble, driven by an ownership mentality, and deeply committed to understanding and solving real customer needs. Our team continuously strives to improve, learn, and raise the bar for what great digital commerce can be.
About the Role
The Global Digital Team is looking for an experienced strategic CRM/engagement marketing manager focused on the Harry’s Brand, working across our Global Engagement Marketing and International DTC teams. While working hand-in-hand with the global team, you will lead International DTC engagement marketing strategies, support product and brand initiatives in the UK and Germany, drive customer engagement, maximising customer satisfaction (NPS), and customer lifetime value.
You’ll be responsible for owning end-to-end CRM campaigns, including planning, executing, and optimizing flows and newsletters across email and SMS channels to drive customer retention, winback, and maximise customer satisfaction (NPS) and lifetime value. You will lead experimentation message testing, and use customer data and analytics to uncover insights for segmentation, personalisation, and a deeper understanding of the customer journey. You’ll collaborate cross-functionally with local and global Creative, Brand, Digital Product, and Analytics teams to ensure campaigns are impactful in delivering the right business outcomes.
As the Engagement Lead in the UK office you will partner with the International DTC team being the voice and local lead of the International DTC team for the global business. You’ll have responsibility for supporting International DTC in strategic forecasting and budgeting cycles, in collaboration with Brand, Growth, Digital Product, and Demand Planning to ensure teams are well coordinated.
What you will accomplish
- Work with the global team to contribute to Harry’s Global Engagement Marketing and Product roadmaps.
- Walk the store daily and own merchandising and content strategy for the International websites
- Direct ownership of the UK & DE email marketing calendar, including planning for key seasonal moments such as Holiday, and new Product launches.
- Collaborate with local and global Creative, Brand, Digital Product, Analytics, and CX teams to ensure campaigns are high performing, and consistent with brand and customer needs.
- Track and report on performance of campaigns, and leverage customer data and analytics to identify trends, segments and inform future strategy.
- Support International DTC in strategic forecasting and budgeting cycles, providing business context and scoping risks and opportunities for the forecast.
- DRI for the INTL H’ DTC P&L and the local end-to-end leader and liaison in the UK/INTL office for the Global DTC team, AND provide the connective tissue back to the Global Digital team.
This should describe you:
- You have end-to-end experience developing and executing customer-focused eCommerce and CRM strategies, across multiple geographies and/or brands.
- You have strong marketing experience in nurturing the customer funnel, lifecycle management, e-commerce, and experience with a subscription based business.
- You will be fluent in using customer data to inform your approaches and data literate, able to explore and analyse trends. Including analysing data, and preferably proficient in SQL with experience using Looker or similar platforms.
- You have strong experience using CRM platforms - preferably Klaviyo - to build messaging and automated flows. Experience with using a templating language for personalisation (e.g. Django, Ampscript, Liquid) would be a plus.
- You have experience scoping, planning, and forecasting product initiatives and launches, able to size and estimate impact and effort of future projects.
- You will be a strong partner, and will work with multiple cross functional teams on collaborative projects spanning the breadth of an ecommerce business involving more than just CRM - e.g. product launches, subscription optimizations, and features that impact both web and email.
- Customer-centric. You’re incessantly focused on finding ways to make the customer experience better at any point in the journey regardless of surface area.
- Comfortable being part of teams that are spread globally, and able to collaborate effectively both remotely and in person, across multiple time zones.
Here is who you will work with:
- Reporting to Harry’s DTC Global Lead (New York based)
- You will be part of the Global Engagement Team
- Which is part of the Global Digital Harry’s and Flamingo team (Global)
- Partner with Brand (Global and International), Creative, Analytics, Digital Product
- Work with Performance Marketing, Customer Service, Supply Chain, Legal, Finance.
Benefits and perks
- Private medical and comprehensive dental coverage
- Pension savings plan with company match
- Group Income Protection and Life Assurance benefits
- Equity in Mammoth Brands
- Generous time off plus 8 paid bank holidays
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.