About GESS
As one of the leading international schools in Singapore, GESS is home to students from over 70 nations worldwide. We are for many families the home away from home and we are very happy that they are part of our school community which is based on mutual support and solidarity. With our language programme, we support our students to nurture this part of their identity and want to preserve the opportunity that they can grow up with multiple languages to be best prepared for an international environment. With the German International Abitur or the IB Programme they are perfectly prepared for their career after school. Our students enjoy lifelong learning and we take pride in our GESS values of respect, openness and diversity which our students will nurture in their life after school.
We were awarded with the “Deutsche Schulpreis” (German school prize) 2022, which was given to us for our extraordinary concept according to their motto “Make teaching better”. We stand out as the only German school abroad nominated for this award.
The Head of Admissions, Partnerships & Family Experience is responsible for directing the student recruitment and admissions processes at GESS. With a strong understanding of the target market, appropriately tailoring the approach depending on the student and parent’s needs.
Taking the lead to build strategies to qualify and convert enquiries into applications. Managing the conversion life cycle process to drive new enrolments and management of the Student Management Systems.
Building the admissions team to function as brand ambassadors and to present the school to prospective parents at open days and other recruitment events. Managing processes to comply with government regulations (e.g. CPE). Improving processes to support the achievement of student enrolment targets at GESS. Leading agent development, business development, and engagement strategies with key partners.
Key Accountabilities
Admissions processesCreate standardized admissions procedures and enforce implementationReview and create GESS admission toolkit and ensure admissions meeting areas and school tours project GESS favourablyWork towards a time bound turnaround time for letters of offer (eg: 72 hours)Streamline the online application processWork closely with the Marketing team to build in marketing initiatives into the admissions processDevelop student retention strategies within the school Provide competitor intelligence reports Develop customer service plans to improve initial perception of GESS to potential students and parentsVisit managementCreate a customer focused service environment Responsible for creating a managed tour process of campus for potential parents and studentsEnsure high priority for all requests for campus visitsManage the enquiry cycleResponsible to ensure that all enquires are fielded, filtered and responded to within a 24 hour periodProvide first and continual point of contact from enquire to enrolmentAdmissions recording and reportingTake lead to implement effective Student Management System processesCreate processes to record accurate and timely information relating to the admissions life cycle into the SMS and other systems to ensure completeness of dataAssist in producing data and report as needed Maintain and enhance management of accurate demographic dataCommunication and customer serviceBuild strong relationships with Academic headsWork closely with various parent/student volunteer committees to ensure positive word of mouth Take lead to provide high quality of customer care at all times in all forms of communicationWork with Marketing department to create suite of professional admission collateral and enhance content on website Create process to gather customer feedback through various surveys (admissions survey, exit survey)Agent development and business development strategiesAnalyse market, appoint key agents to strategize development of new partnerships that will help meet enrolment objectives at GESSImplement strategies through collaborations with agents and corporate partners on training, marketing, and other customer service initiativesPlan and implement joint marketing and events with agents and partners to meet new student recruitment objectives
Knowledge and Experience
Bachelor’s degree in Business, Marketing, Education or related field (Master’s preferred)7–10 years’ experience in admissions, enrolment management, or business development, ideally within an international school settingProven track record of meeting enrolment targets and converting enquiries into confirmed applicationsStrong knowledge of Student Management/CRM systems, data reporting, and regulatory compliance (e.g., CPE requirements in Singapore)Demonstrated experience leading teams and developing agents, corporate partnerships, and recruitment strategiesExcellent stakeholder management skills with a strong customer experience focus and ability to collaborate cross-functionally
Technical and Soft Skills
Strong analytical and technical capability in Student Management/CRM systems, data reporting, and admissions lifecycle trackingStrategic planning and business development skills, with the ability to translate market intelligence into enrolment growth strategiesExcellent communication and presentation skills, with confidence engaging parents, agents, and senior academic leadersHigh level of customer service orientation, with the ability to build trust and deliver a premium family experienceStrong leadership, organisational and change management skills, with the ability to drive process improvement and team performance
Fair Recruitment and Safeguarding: We are committed to fair recruitment practices and safeguarding the welfare of all students. We ensure that our hiring processes are free from discrimination and bias on the basis of age, nationality, gender, sexual orientation, marital status, pregnancy status, caregiving responsibilities, race, religion, language or disability. As part of our commitment to safeguarding, we conduct thorough background checks on all candidates which include criminal background checks in all countries lived and worked in for the last ten years, as well as reference checks. Any offer is subject to the satisfactory completion of such checks. Our school prioritises the safety and well-being of our students, and we expect all staff members to uphold these values.
