Head of AdTech
Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
Appodeal is looking for a Head of AdTech to lead the evolution of our monetization technology stack. This role combines hands-on technical leadership with strategic ownership of our AdTech solutions for the mobile gaming unit. You will work closely with Monetization, Product, Data Science, and Engineering teams to drive measurable improvements in ARPDAU, retention, and overall monetization efficiency.
The primary mission: leverage technology to grow game revenues and margins, while building an AdTech function that scales with our business.
Key Responsibilities
AdTech Solutions & Innovation
- Build and scale internal mediation/bidding solutions and/or partner with existing solutions.
- Route a measurable % of traffic through in-house systems.
- Ensure auction transparency and robust monitoring.
Monetization Performance
- Increase LTV through ad tech solutions product improvements.
- Improve retention rate by optimizing ad delivery.
Market & Risk Management
- Decrease dependency on single ad networks without harming LTV or retention.
- Expand direct integrations with Tier-1 networks and test new demand sources.
Insights & Collaboration
- Deliver actionable insights to game teams that lead to uplift in eCPMs.
- Partner with Monetization to align technical work with commercial goals.
- Collaborate with UA and Product for a full monetization ↔ acquisition feedback loop.
Compliance & Standards
- Ensure 100% compliance with GDPR, COPPA, and ATT opt-in requirements.
- Build a culture of engineering excellence and reliability in the AdTech stack.
Requirements
- Must-have experience
- 7+ years in mobile AdTech, with hands-on engineering background (software development, system architecture).
- Proven track record in building or significantly customizing ad mediation platforms, exchanges, or DSP/SSP solutions.
- Deep knowledge of programmatic advertising, RTB protocols (OpenRTB), waterfall and bidding optimization.
- Experience with first-party data utilization, audience segmentation, and privacy-compliant targeting.
- Technical skills
- Experience with SDK development and integration for mobile apps (iOS, Android).
- Understanding of ML application in AdTech (bidding models, LTV prediction).
- Solid grasp of data pipelines, real-time analytics, and distributed systems.
- (nice-to-have) Strong coding skills in at least one backend language (Java, Go, C#, Python, etc.).
- Soft skills
- Strategic thinker with a bias for action.
- Strong leadership and cross-functional collaboration skills.
- Analytical mindset with focus on measurable outcomes.
Why Join Us?
- We offer a great product and an amazing, internationally dispersed team.
- Our mission is simple: to help every person discover and grow their talents.
- You will have a direct impact on the company's growth trajectory, leading efforts to scale our games to new heights.
Join us and take our user acquisition strategy to the next level!
We believe in the following values, and hope you do too:
- Leverage Data to Build Product. We rely on data to make informed decisions and create products that solve real problems. While data guides us, we apply insight, context, and wisdom to interpret it thoughtfully.
- We Work Together to Serve Others. Collaboration is at the heart of everything we do. By serving others—customers, teammates, and stakeholders—we create value and build trust.
- Relentless Pursuit of Excellence, Insist on Higher Standards. We commit to grow and evolve in everything we do, constantly seeking opportunities to refine our processes, skills, and results. Excellence is a continuous journey, and we embrace a mindset of learning, adapting, and improving every day.
- Passionate Curiosity Fuels Perseverance. Passionate curiosity drives us to explore challenges, learn from setbacks, and adapt with resilience. It fuels our determination to find solutions and ensures we never give up.
- Direct and Straightforward, No Politics. Transparency and honesty are essential. We communicate clearly, focus on facts, and avoid unnecessary politics or hidden agendas.
- Lean Startup Mentality: Start Small, Iterate Quickly. We prioritize experimentation, fast learning, resourcefulness, agility, and innovation. We test, iterate, and adapt to achieve our goals efficiently.
- Ownership and Accountability. Everyone is empowered to take ownership of their work. We are accountable for our decisions, actions, and outcomes.
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!