Head of Content Marketing

Rockstar is recruiting for a values-driven company that helps organizations transform their culture around AI, enabling daily use and rapid productivity gains. Led by exited founders, the company is already cash-flow positive and well-capitalized. This is a chance to join at the ground floor, shape transformation delivery, grow with a rapidly scaling company, and help organizations fundamentally reimagine how they work.

As Head of Content Marketing, you will work directly with a co-founder to develop and execute the content strategy that establishes the company as the authority on AI transformation. This role sits at the intersection of content strategy, content creation, media strategy, and operational execution. You will launch the newsletter and podcast, manage AI-powered content systems that extract insights from client work, and oversee multi-channel distribution. You will drive the content strategy, creating compelling content, and managing the operational logistics that keep the media engine running.

Responsibilities

- Drive overall content strategy and manage editorial calendar to ensure coordinated execution across all channels and position the company as the thought leader in AI transformation

- Plan and execute integrated content campaigns around major launches and thought leadership initiatives to drive awareness and pipeline

- Develop sales enablement materials and customer marketing assets, including case studies, testimonials, pitch decks, one-pagers, and ROI calculators to support pipeline conversion

- Strategically position the co-founder as a thought leader in AI transformation through targeted content, speaking opportunities, and participation in key industry conversations

- Launch newsletter and write pieces for it, curating industry news and rotating content between transformation autopsy, blueprint, Index analysis, and operator playbook formats

- Create social content for LinkedIn and X/Twitter, transitioning from curation-heavy to original-heavy as proprietary content from client work increases

- Launch and coordinate weekly podcast production, including guest scheduling, contractor management, creating clips, and multi-channel repurposing

- Identify speaking opportunities for the PR partner to pitch, creating compelling angles and narratives, then manage event logistics, including coordination, content prep, and follow-up

- Execute multi-channel distribution strategy across LinkedIn, X, YouTube, and blog, repurposing content to maximize reach and implementing SEO/AEO for discoverability

- Leverage data-driven decision making through content performance analytics and A/B testing, manage AI-powered content repository and brand voice frameworks, and monitor competitive landscape to maintain differentiation

Qualifications

- 5-8 years of experience in B2B content marketing with demonstrated ability to spot media-worthy stories and manage complex logistics

- Demonstrated ability to think strategically about content's role in business growth, audience development, and pipeline contribution

- Comfort with content analytics tools and data-driven decision-making to optimize content performance and strategy

- Exceptional organizational skills with the ability to manage multiple workstreams simultaneously, including podcast guest pipeline, speaking tour logistics, and contractor relationships

- Strong editorial judgment to identify which client moments and data points are media-worthy versus noise

- Excellent writing skills with the ability to turn raw client insights into compelling stories

- Comfortable with AI tools and automation, excited about building systems that extract insights from unstructured data

- Understanding of operator and executive audiences in a B2B context

- Scrappy executor comfortable wearing multiple hats in an early-stage environment without heavy creative direction

- Ability to work collaboratively with PR partner, dividing responsibilities between opportunity identification and relationship building