SEO & Content Marketing lead

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

About the Role
We’re looking for a hands-on SEO & Content Marketing lead to own our organic growth end to end. You’ll build and execute a high-intent content strategy focused on driving qualified leads and revenue, not just traffic. This role combines content planning, editorial execution, technical SEO, and ongoing optimization of our existing content library.

You’ll work closely with performance, brand, lifecycle, and engineering teams to ensure organic content is created with distribution and impact in mind. You’ll also set a high quality bar for content, using AI as an accelerator while ensuring everything published is deeply edited, on-brand, and commercially relevant.

What You’ll Do:

• Organic Strategy: Drive the content roadmap to focus on high-impact, high-intent keywords that drive measurable business results (leads and revenue) rather than just top-of-funnel traffic.
• Content Operations: Manage the full editorial calendar and lead a hybrid team of internal creators and freelancers to produce high-quality, expert-level content at scale.
• Technical SEO Ownership: Regularly audit the website for technical health (Core Web Vitals, site speed, indexing, and architecture) and collaborate with the engineering team to implement fixes.
• Library Optimization: Ongoing management of our existing content library, implementing strategies to update, merge, or optimize legacy content to improve overall domain authority and relevance.
• Distribution: Ensure content doesn't sit in silos; collaborate with performance, brand and lifecycle teams to ensure our organic assets are leveraged across the full customer journey.

Requirements

• 5+ years of SEO and Content Marketing experience (B2B SaaS preferred).
• Deep expertise in SEO tools (Ahrefs, Semrush, GSC) and technical SEO principles.
• Strong Editorial Standard: You have a high bar for quality. You know how to leverage AI as an accelerator, not a replacement, ensuring that all content is deeply edited, unique, and captures our specific brand voice rather than just using raw AI output.
• Commercial Mindset: You understand how to connect organic search efforts to bottom-line revenue goals.
• Experience managing a Wordpress.