Head of Creative, Design and Experience

As Head of Creative, Design and Experience you will lead the in-house studio that serves both Marketing and Product and raises the company’s design maturity, velocity, and commercial impact. This role operates as the senior design leader for the business and a strategic partner to both the CMO and CPO. As the most senior design and creative leader in the organisation you will set the creative direction, raise the quality bar, and make delivery predictable across all touchpoints: paid media, social media content, landing pages, CRM templates, website content, product UX/UI, in-product comms, partnerships, OOH, print, events, and video.

This is a hands-on leadership role. You will manage a mixed team (designers, motion designers, copywriter, product designers), most of whom are offshore. You will build, run and continuously evolve a high-performing, in-house design studio suitable for a regulated fintech environment: intake, briefs, prioritisation, SLAs, QA, version control, and delivery cadence across time zones.

While the role sits in the Marketing team, it has a strong dotted line to the CPO, reflecting the studio’s shared responsibility for both marketing outcomes and product experience.

Who we are

Trade Nation is a global CFD and spread betting broker. We help traders make better decisions through clear market insights, transparent pricing and fairer approach to trading.

Since 2014, we’ve grown into a market-leading, low-cost broker with our headquarters in London and offices across Europe, South Africa, Asia-Pacific, and key offshore regions including the Caribbean and Indian Ocean. Our platform is available in 14 languages, making it accessible to traders worldwide.

Built on transparency and trust, and driven by our people, our focus is simple: helping customers trade more effectively. We do that by keeping costs low, cutting unnecessary complexity and using technology to put traders first.

Our commitments to each other

We have each other’s backs

There when we need each other most

 We challenge each other

Be more creative, more curious, more bold

We thrive together

Taking our work to the next level

We form strong bonds

Through team building and social events

We don’t judge

Instead, we teach and are open to learning

We step up

Taking ownership and supporting each other to do the same

Responsibilities

Creative leadership and direction

• Setting the creative direction and quality bar for Marketing and Product deliverables.
• Establishing visual and motion standards across formats (digital and offline).
• Ensuring landing pages, marketing web templates and product UI work are usable, responsive, and consistent in presentation.
• Coaching designers, motion designers, and copy to improve craft, clarity, and consistency.
• Excelling creativity in a regulated fintech environment – building compliance-aware workflows into creative delivery and clear audit trails and creative decisioning logic by asset type.

Brand positioning and rebrand delivery

• Partnering with Marketing leadership to translate brand positioning into a clear, usable creative system.
• Leading rebrand or brand refresh delivery when required, including rollout planning, asset migration, and adoption across teams.
• Ensuring brand changes are implemented consistently across product surfaces, marketing channels, and offline assets.

Brand guardianship across all touchpoints

• Ensuring consistent brand identity across paid, web, CRM, product UI, social, partnerships, OOH, print, events, and video.
• Maintaining and evolving practical design assets: templates, component rules, format guidelines, and asset libraries.
• Partnering with Marketing brand owners on brand guidelines and claims library usage, and ensuring studio output conforms.

Customer insight & research leadership

• Acting as a central point for customer insight across Marketing and Product.
• Partnering with Product, Data, and Growth to define research priorities (qualitative and quantitative).
• Ensuring design decisions are grounded in customer needs, behaviours, and friction points, not opinion.
• Embedding research-led design practices (usability testing, journey mapping, concept validation).
• Translating customer insight into actionable guidance for brand, UX, CRO, and product experience.

Studio operations and delivery discipline

• Owning the studio operating system: intake, briefs, prioritisation, resourcing, SLAs, QA, version control, and retrospectives.
• Running the weekly delivery plan and making trade-offs visible early.
• Improving brief quality and reducing rework through clear acceptance criteria and QA checklists.
• Maintaining a clean audit trail for approvals and published assets (versions, dates, owners).

Product collaboration

• Working with Product and Engineering to support UX/UI delivery and design system adoption.
• Ensuring marketing page templates and modules align with product design standards where appropriate.
• Supporting product launches with coordinated creative output across product surfaces and marketing channels.

Marketing collaboration (growth support)

• Supporting performance creative production with a repeatable testing cadence (concepts, variants, cutdowns, refresh cycles).
• Supporting organic growth with scalable page templates, visuals, and CRO iterations.
• Supporting lifecycle with consistent CRM templates and on-brand, compliant creative.

People leadership and team development

• Managing a multi-skill team across locations and time zones.
• Setting clear expectations, running 1:1s, managing performance, and building development plans.
• Hiring and scaling the team as required, and managing external vendors for overflow or specialist needs.

Vendor and production management

• Managing external agencies and freelancers where needed (video production, print, event collateral, specialist design).
• Ensuring external work meets the same standards, timelines, and approval requirements as internal work.

Requirements

• Significant experience leading an in-house studio or creative function that serves both marketing and product teams.

• Strong portfolio spanning performance marketing assets and digital experience deliverables (landing pages, UX/UI, responsive design).
• Proven experience building and running studio processes: intake, SLAs, resourcing, QA, version control, and predictable delivery cadence.
• Proven experience leading and coaching mixed skill sets: design, motion, copy, and product design.
• Experience leading brand positioning delivery and rolling out brand systems across channels.
• Confident stakeholder management with senior leaders across Marketing and Product.
• Experience managing remote teams across multiple time zones.
• Comfort operating in regulated or high-scrutiny environments with approval workflows and documentation.

Preferred requirements

• Rebrand or brand refresh leadership experience, including migration and rollout governance.
• Experience in financial services, trading, gambling, or similarly regulated categories.
• Familiarity with experimentation workflows (creative testing, CRO cadence, learning logs).
• Experience with design systems and component libraries that serve both product and marketing web surfaces.
• Experience running offline production (OOH, print, events) alongside digital output.

Benefits

• Competitive salary, and discretionary annual bonus.
• Private healthcare.
• Personal protection insurances
• Active Lifestyle allowance.
• Annual leave above minimum entitlement.
• Up to 3 weeks allowance to work in any location.
• Enhanced parental leave packages.