About PushPress
PushPress is the AI-powered gym management platform built for boutique fitness.
We are transforming how boutique fitness owners operate and how the entire $100B global fitness industry connects, transacts, and grows. Trusted by more than 5,000 gyms and 500,000 members, PushPress processes ~$1B annually.
We're a Series B company backed by Altos Ventures, StepStone, and Mucker Capital, and we're going all-in on AI. Our AI Assistant, AI Member Intel, and AI-powered reporting tools are already changing how gym owners and coaches operate. We believe AI should make the human side of fitness better, not replace it.
By embedding intelligence directly into the product, we enable boutique fitness owners to make faster decisions, unlock new revenue streams, and collaborate across a connected network. As more gyms join the platform, data compounds, intelligence strengthens, and the value of the ecosystem increases for every owner.
We are a global team of builders, operators, and fitness fanatics on a mission to level the playing field for independent fitness entrepreneurs. If you are ready to help reshape an industry, let's talk!
The Role
We're looking for a senior leader to own our data function and AI infrastructure.
As our first Head of Data & AI Enablement, you'll define and execute the company's data strategy from the ground up — and critically, you'll need to build organizational buy-in for that strategy and drive it to measurable outcomes. You'll own data engineering, pipeline architecture, analytics, and the data layer that feeds our AI and reporting products. Our engineering team currently owns AI infrastructure and feature development — this role ensures they have the clean, reliable, well-structured data foundation to do that effectively.
This is a player-coach role at a growth-stage company. You'll set the vision and roadmap, but you'll also roll up your sleeves early on. A key challenge of this role is balancing the day-to-day demands — data quality issues, stakeholder requests, system syncs — with execution on a longer-term data roadmap. We need someone who won't let firefighting crowd out the strategic work.
This role sits at the intersection of data, business strategy, and AI. You'll work closely with Dan and the leadership team to ensure our data platform powers both internal decision-making and the products our engineering team is building for customers. You'll serve as a critical bridge between the business side and the data engineering function — translating business needs into data requirements, and ensuring data work is always grounded in business context and value. On AI specifically, you'll be a key voice in shaping our approach — bringing experience with LLMs and AI agents to the table — but you won't be doing it alone. How we adopt and operationalize AI tooling is something the company is actively figuring out, and this role will help shape that alongside engineering and product leadership.
What You'll Own
Data Strategy & Infrastructure
Develop a clear, actionable data strategy — and own the process of getting buy-in across leadership, engineering, and product to execute it successfullyArchitect and scale our data platform end-to-end — ingestion, transformation, storage, and serving — with a modern, layered approach (e.g., raw → cleaned → standardized metrics) that enables self-serve access across the companyEnsure data is synchronized, consistent, and reliable across all internal systems and tools (billing, CRM, product analytics, support, etc.)Build and maintain the pipelines that feed our AI features, reporting products, and internal analyticsEstablish data governance, quality standards, and observability practices as we scaleMake smart architecture and infrastructure decisions — knowing when to build, buy, or integrate — with a practical, data-informed perspectiveBalancing Product & Internal Data Needs
Navigate the tension between building data capabilities for customer-facing products and investing in internal analytics and infrastructure — both are critical, and this role must keep them in balanceUnderstand the product development cycle well enough to anticipate data needs before they become blockersProactively plan data collection and instrumentation for upcoming product features, rather than reacting to requests after the factAI Collaboration
Ensure the right data is available, clean, and structured so engineering teams can build and ship AI features (AI Member Intel, AI Assistant, AI Reporting) confidentlyBring hands-on experience with LLMs and AI agents to help influence the company's evolving AI strategy — alongside engineering and product leadershipStay close to the evolving AI landscape so you can be a credible thought partner to the teams building on top of your data platformExternal Products & Reporting
Own the data layer behind reporting features that gym owners use to understand their business — revenue trends, member engagement, class performance, churn signals, and morePartner with product and design to ensure the underlying data is accurate, performant, and structured to support simple, actionable insights for non-technical usersProvide the data foundation that enables product and engineering to build differentiated, AI-powered experiencesAnalytics & Insights
Build the analytics foundation that enables the company to make faster, better decisionsPartner with go-to-market, product, and finance teams to deliver the data and reporting they needDevelop internal dashboards, self-serve tools, and reporting capabilities that scale with the companyTeam & Culture
Build and lead a high-performing data and AI team as the company growsSet the technical direction, hiring plan, and team culture for the functionFoster a data-informed culture across the organization — make data accessible, understandable, and trusted
What We're Looking For
8+ years of experience across data engineering, analytics, and AI, with at least 2 years in a senior leadership roleDeep hands-on experience building and scaling data platforms in a cloud environment (we're on AWS)Strong IC foundation across multiple data disciplines — you've done the work yourself before leading others through itA systems thinker who understands business context deeply, not just technical architecture Strong understanding of modern data stack tooling — warehousing, ETL/ELT, orchestration, and BIFamiliarity with the AI/ML landscape — you don't need to train models from scratch, but you should know how to evaluate tools, APIs, and approaches and make smart infrastructure decisions that support AI-powered productsTrack record of building and managing high-performing technical teamsProven ability to develop a data strategy, build cross-functional buy-in, and execute it to measurable results — whether hands-on or by empowering your teamAbility to think strategically about where AI creates real value and where it doesn'tComfortable operating in a fast-moving, resource-constrained environment where you'll need to prioritize ruthlesslyExcellent communicator who can translate technical concepts for non-technical stakeholders and serve as a bridge between business teams and data engineeringHands-on experience with LLMs and AI agents in production systemsBackground in data synchronization across multiple product surfaces and third-party integrationsHowever, if you’re comfortable owning the above and don’t meet some of these requirements, we would still love to talk!
Nice to Have
Experience at a B2B SaaS company, ideally serving SMBsFamiliarity with vertical SaaS or fitness/wellness industry dynamicsData science background — not necessarily ML-focused, but understands data transformation and modeling deeply
PushPress is dedicated to fostering an inclusive and dynamic workplace. We’re all about leveling up, and that means we don’t tolerate any form of discrimination or harassment. We’re committed to providing equal opportunities, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic info, veteran status, or any other legally protected characteristic.
At PushPress, we’re dedicated to helping both our technology and our team reach peak performance. Whether it’s with your proactive approach, eye for detail, or drive to make a meaningful impact, we’d love to hear from you. At PushPress, we’re all about pushing boundaries and achieving new personal bests—come join us and be part of our fitness-tech journey!
