Head of E-commerce Operations (CRO) for US DTC Company (Remote)

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We’re looking for a Head of E-commerce Operations

This is not a maintenance role. This is a growth engine.

What You'll Own

• Full DTC P&L — You’re accountable for driving revenue and margin across our Shopify store.
• CRO & Site Performance — You’ll test, optimize, and ship site updates weekly. You know your way around Shopify, custom landing pages, and A/B tools.
• Ad Platform Strategy — You’ll partner with media buyers to scale Meta, Google, YouTube, and Affiliate while owning cross-channel strategy and budget pacing.
• Retention & Lifecycle — You’ll own our Klaviyo and Attentive programs. Think: flows, campaigns, segmentation, upsells, subscription strategy.
• Attribution & Analytics — You’ll live in Northbeam, post-purchase surveys, and cohort data to make decisions. You’re allergic to guesswork.
• CX Feedback Loop — You’ll build a tight loop with our CX and product teams to identify churn risks, bugs, and new revenue opportunities.

Requirements

• 5+ years leading ecommerce at a high-growth DTC brand (ideally CPG, consumables, or health/wellness)
• Deep Shopify Plus experience — theme customization, app management, and conversion logic are second nature
• Fluent across platforms — You speak Meta, Google, Klaviyo, Northbeam, and post-purchase survey data fluently. You don’t wait on a report—you build it.
• Creative intuition + analytical rigor — You know when to test, when to double down, and when to kill a loser.
• Leadership — You’ve built, led, and leveled-up high-performing cross-functional teams.
  
  Bonus Points
• Experience in subscriptions, influencer affiliate programs, and retail-to-DTC funnel coordination
• Past work scaling from $10M → $100M+
• Obsessed with hydration, wellness, or performance optimization

Benefits

• Base salary: USD $3000 – $4,500/month (more for the right fit)
• Performance-based bonuses, such as ROAS-based incentives or profit-sharing
• Fully remote, flexible work environment
• High ownership and direct influence on company growth