Head of Go-to-Market
Your Mission
You own the commercial trajectory of Immoweb’s agency business. Your objective is to build and orchestrate the commercial engine that will strengthen market leadership, accelerate monetisation and support our long-term growth ambition. You will operate at the intersection of Product, Tech, Sales, Pricing and Finance — ensuring what we build, how we price it and how we sell it are fully aligned. Your decisions will directly influence performance, competitiveness and strategic positioning.
Key Responsibilities
Commercial Strategy & Offer Design
Define and own the long-term commercial strategy for agencies
Design packaging, pricing logic and portfolio priorities
Lead the successful launch of new commercial offers
Ensure strong business case discipline and revenue steering
Monetisation & Growth
Identify structural growth levers across segments
Balance value capture with competitiveness and supply dynamics
Translate market insights into clear commercial decisions
Product & Roadmap Alignment
Translate commercial opportunities into product priorities
Align roadmap decisions with monetisation logic
Represent the Belgian market voice internally
Sales Enablement & Launch Excellence
Lead end-to-end commercial launches
Equip Sales with clear positioning, training and objection handling
Ensure strong field execution and adoption
Performance Monitoring & Continuous Improvement
Own performance tracking and commercial KPIs
Diagnose underperformance early and drive corrective actions
Maintain strong feedback loops between Sales, Product and Pricing
Qualifications
What We Are Looking For
We are hiring a builder — someone who understands how to scale a marketplace business and combine analytical rigor with commercial instinct.
You bring:
Strong experience in marketplace, SaaS, platform or digital subscription environments
Proven ownership of monetisation or revenue scope
High analytical rigor and ability to structure complex business cases
Experience operating in fast-paced tech environments
Exceptional cross-functional leadership skills
Ability to influence senior stakeholders and drive alignment without authority
A structured yet pragmatic execution mindset
Real estate experience is a plus, not a requirement.
Additional Information
Why Join Immoweb?
Own and shape the commercial engine of Belgium’s leading real estate marketplace
Drive transformation at the intersection of strategy, product and monetization
Contribute to a bold long-term growth ambition within AVIV Group
What we offer
A professional, collaborative and stimulating work environment within a leading digital platform
Competitive compensation package aligned with senior leadership scope, including variable remuneration and comprehensive benefits
Flexible working setup with remote work options and flexible working hours to support work-life balance
Strong focus on personal and professional development, including access to training and learning opportunities
A people-first culture with well-being initiatives, team events and an open, supportive working atmosphere
A company with a strong sense of social responsibility, actively engaged in sustainability, inclusion, accessibility and charity initiatives
At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!