Head of Growth - Wellness & DTC Brands
About Tharp Ventures
Tharp Ventures is a marketing operating partner for category-defining wellness and DTC brands — companies like Ra Optics, Ways2Well, and Daylight Computer. We help founders scale with clarity by balancing the art of brand with the science of performance: paid media, creative, email, and CRO — all under one cohesive system.
We're not a traditional agency. We act as the internal marketing arm for our clients, building deep partnerships that drive long-term growth.
The Mission
We're looking for a Head of Growth to take full ownership of client marketing strategy and scale our portfolio of wellness brands to new heights.
Your role: be the strategic brain behind the brands you lead. You'll set the vision, craft the messaging, call the plays, and run the team that executes — all while sitting shoulder-to-shoulder with founders who expect CMO-level thinking.
This isn't account management. This is ownership. You win when your brands win.
What You'll Own
Growth Strategy
- Develop and execute full-funnel growth strategies across paid media, email, landing pages, and CRO.
- Identify the levers that actually move revenue — and pull them relentlessly.
- Build testing roadmaps for creative, audiences, offers, and messaging. Know what's working and why.
- Set KPIs, forecast growth, and hold yourself accountable to results.
Client Leadership
- Serve as the strategic partner to founders and executives. They should see you as their outsourced CMO.
- Run client calls with confidence. Present strategies, walk through performance, and make recommendations they trust.
- Push back when clients have bad ideas. Earn respect through results and clarity, not agreeableness.
Team Leadership
- Direct a world-class team — all provided by us.
- Set clear briefs, manage workflows, and ensure the team delivers work that matches your strategic vision.
- Give feedback that makes creative and copy sharper. Elevate the output.
Messaging & Creative Direction
- Write and refine copy that converts — ads, emails, landing pages, product positioning.
- Understand what makes wellness consumers tick. Speak their language authentically.
- Brief creative with clarity. Know the difference between "good design" and "design that sells."
Analytics & Optimization
- Live in Shopify, GA4, Triple Whale, Northbeam, or whatever attribution setup the client uses.
- Understand CAC, LTV, MER, ROAS, and contribution margin — and make decisions based on real math, not vanity metrics.
- Run CRO experiments and know how to read results without fooling yourself.
Requirements
You're Right for This Role If...
- You've scaled DTC brands past $5M+ in revenue and can prove it.
- You've led growth or marketing at a brand or agency for 5+ years — ideally both.
- You know the wellness space deeply. Blue light, supplements, functional medicine, biohacking, longevity — this world makes sense to you and you're genuinely interested in it.
- You're dangerous in Klaviyo, Meta Ads Manager, Google Ads, and Shopify analytics.
- You can write. Not "review copy" — actually write hooks, angles, and copy that convert.
- You're client-ready. Founders trust you. You communicate with clarity, confidence, and zero fluff.
- You lead teams without micromanaging. You set the bar high, give clear direction, and hold people accountable.
- You're strategic but not precious. You'll get in the weeds when needed.
- You're hungry. You want to build something, not just manage accounts.
Tools You'll Live In
- Shopify & Shopify Analytics
- Meta Ads Manager & Google Ads
- Klaviyo
- GA4 / Triple Whale / Northbeam
- Figma (for creative review and briefing)
- ClickUp
- Slack & Loom
- Google Workspace
Benefits
Compensation & Location
- $8,000–$12,000/month USD (depending on experience) + performance bonuses tied to client growth
- Fully remote
- US or Canada preferred — must overlap with US Eastern time
- Candidates with wellness brand experience strongly preferred