Head of Live Talent
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media.
Our clients include brands such as Unilever, L'Oréal and The Beauty Crop.
As we continue to scale our live commerce offering and studio operations, we are looking for a Head of TikTok LIVE Talent to lead and develop our presenter roster.
This is a senior role responsible for recruiting, training and managing TikTok LIVE hosts, ensuring they consistently deliver high-performing live shopping experiences for our clients.
What you will do
Live Host Recruitment & Talent Development
- Identify and recruit high-potential TikTok LIVE presenters with strong on-camera selling ability
- Build and manage Somerce’ roster of professional LIVE hosts
- Run casting, auditions and trial streams to assess talent performance
- Develop a pipeline of new hosts across different product categories including beauty, fashion and lifestyle
- Work closely with talent agencies, creators and internal networks to source new presenters
Host Training & Performance Coaching
- Train presenters on live selling techniques, storytelling and audience engagement
- Coach hosts on product demonstration, pacing, call-to-action and conversion techniques
- Lead rehearsal sessions ahead of key livestreams and brand showcases
- Provide ongoing feedback and performance reviews to improve host performance
- Develop internal training frameworks for new and existing hosts
Live Performance & Show Quality
- Set the standard for how Somerce hosts present on TikTok LIVE
- Ensure hosts deliver engaging, commercially driven streams that convert viewers into customers
- Work closely with the trading and live strategy teams to align hosts with product launches and campaigns
- Support hosts during major livestream events including showcase lives and brand moments
- Maintain consistency across all live productions and ensure the highest broadcast quality
Host Scheduling & Deployment
- Manage host availability and scheduling across Somerce studios and client livestreams
- Ensure the right host is matched to the right brand, category and campaign
- Coordinate presenter coverage for daily lives, brand showcases and large live events
- Work closely with studio and operations teams to ensure smooth live production
Talent Management
- Act as the primary point of contact for Somerce LIVE hosts
- Build strong relationships with presenters and support their development
- Manage host contracts, rates and commercial agreements
- Monitor host performance and identify opportunities to scale top performers
Brand & Client Collaboration
- Work with the client strategy team to ensure hosts represent brands authentically and professionally
- Help brands identify the right presenting style and talent for their livestreams
- Support brand onboarding by training hosts on product knowledge and brand messaging
- Play a key role in delivering successful livestream activations for clients
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
Requirements
What We’re Looking For
- Experience in live presenting, broadcast retail, live commerce or talent management
- Strong understanding of TikTok LIVE or livestream shopping environments
- A natural ability to coach presenters and improve on-camera performance
- Experience working with creators, presenters or influencer talent
- Commercial awareness and understanding of what drives conversion and GMV in live commerce
- Confident leading rehearsals, feedback sessions and training workshops
- Highly organised with the ability to manage multiple hosts and livestream schedules
Benefits
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock-watching
Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that