Head of Marketing
SeedLegals is London’s hottest lawtech start-up – a disrupter powering all other startups across the UK, France, Ireland and in the US, too - backed by exceptional VCs such as Index Ventures.
We’ve created a platform revolutionising how founders start, run and scale their companies. Over 75,000 startups and investors have used SeedLegals to close funding rounds, grant share options, and accelerate the growth of their businesses.
We’re now looking for a Head of Marketing to lead and optimise our marketing function as we enter our next phase of growth. You’ll oversee all of marketing, responsible for both acquisition and retention activities across multiple markets, channels and teams.
If you’re motivated by shaping strategy, building high-performing teams and driving meaningful commercial impact in a fast-moving scaleup environment, this is the role for you.
About the Role
- Own the full marketing and acquisition strategy across all channels (SEO, PPC, email, events, social) and regions (UK, USA, Ireland, France)
- Set, track and deliver on lead and opportunity targets, ensuring a strong pipeline of high-quality, sales-ready opportunities
- Define and manage brand positioning, tone of voice and global messaging, ensuring consistent, high-quality execution across every channel and geography
- Manage a modest marketing budget and optimise CAC to deliver sustainable growth, championing organic growth strategies including content, SEO and community initiatives
- Lead, inspire and develop a 10-person marketing team across content, social, events, PPC and SEO, fostering a culture of creativity, collaboration and high performance
- Drive product-led growth through compelling product storytelling, competitive intelligence and by influencing go-to-market strategies and channel mix.
- Deliver accurate forecasts, reports and performance dashboards, measuring ROI across all channels and ensuring alignment with SLT and company-wide priorities
- Partner closely with C-level stakeholders (with the CEO as a key collaborator) to refine strategy and deliver results against business objectives
- Collaborate with Product, Data, CX, Sales and Partnerships to deliver cohesive strategies and campaigns that increase product usage and engagement, driving stronger activation, adoption and retention
- Reporting to the Chief Commercial Officer, this role will have a progression path toward a Senior Leadership Team seat
- Lead brand establishment, competitive positioning and demand generation strategy in the US, ensuring SeedLegals is recognised as the category leader in a key new market
- Own the strategic marketing direction of the SeedLegals Startup Awards and The Pitch events, amplifying brand awareness, community engagement and revenue growth
You may also be required to undertake other duties from time to time as reasonably required.
Requirements
- Proven experience leading marketing in a fast-paced B2B tech or SaaS startup environment, ideally at Head of Marketing level or above, with experience scaling a startup to scaleup
- Data-driven marketer with a track record of scaling multi-channel customer acquisition, including organic strategies that deliver measurable growth, and experience managing budgets and reporting on key metrics such as CAC, ROI, LTV, and conversion rates
- Experienced team leader who can motivate, nurture, coach, mentor, and develop a high-performing marketing team through implementation of career pathways and performance criteria to support team development
- Strong strategic thinker able to align campaigns across the team, maintain a forward-looking vision, and set direction over a longer timeframe while navigating a fast-paced and shifting environment
- Ability to quickly grasp complex or technical concepts and translate them into clear, compelling marketing strategies and messaging
- Excellent leadership, communication and stakeholder management skills
- Strategic thinker with a hands-on approach — able to move seamlessly between planning and execution
- Hands-on, test-and-learn approach with a passion for experimentation and innovation
- Proficiency with CRM and marketing tools (HubSpot, GA4, etc.) and experience leveraging AI and automation tools to optimise processes, drive innovation, and scale marketing impact
- Passion for the startup ecosystem and the ability to thrive in a fast-moving scaleup environment
- This is a hybrid role based out of our London office, with regular weekly in-person collaboration expected
Nice to have but not essential:
- Experience expanding into international markets
- Prior exposure to legaltech, fintech or other regulated industries
- Knowledge of the fundraising and startup investment lands
We may request to view portfolio work during the recruitment process.
Interview process
- Apply online
- 15 minute call with a member of the team
- Interview
- Assignment of task
- Invitation to presentation (subject to quality) and meet the team
- 30 min chat with the CEO
Benefits
- Share options: the option to buy shares in SeedLegals via our performance-based share option scheme
- Contributory pension, private healthcare, critical illness cover + life insurance
- 25 days annual leave + bank holidays + your birthday off
- Buy & sell annual leave scheme
- Flexible working - hybrid model with London office access
- Weekly allowance for a free lunch in the office
- £250 working-from-home allowance to set up your home office
- Annual learning budget for training courses, conferences and books
- 3 paid work days per year for volunteering
- Access to Happl - with monthly flexible spend on wellbeing
- Cycle-to-work scheme
- Free lunch in the office once per week