What is the salary for this Head of Organic Channels (SEO/ASO) role?

Salary information is not publicly listed for this position. Apply directly to discuss compensation with Farfetch.

Where is this Head of Organic Channels (SEO/ASO) position located?

This is an on-site position at Farfetch located in UK London, United Kingdom, Europe.

How do I apply for this Head of Organic Channels (SEO/ASO) job at Farfetch?

Click the 'Apply' button on this page to be redirected to Farfetch's application portal. Make sure to have your resume ready and tailor your application to highlight relevant experience.

Farfetch is actively hiring for Marketing roles. Visit the company page to see all open positions and learn more about working at Farfetch.

Head of Organic Channels (SEO/ASO)

Farfetch UK London, United Kingdom 2 days ago

marketing

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING

We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

LONDON

Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.

THE ROLE

An incredible opportunity to work at the forefront of a large experienced global Growth Marketing at FARFETCH. The Head of Organic Channels role is like no other; your scope, to build on an established eCommerce SEO, ASO and AI Search strategy, implementing your revolutionary ideas while developing meaningful working relationships with your team and peers. You'll report into the VP Growth Marketing and lead the growth of organic search and app store optimisation, using a mixture of in-house and external resources. The pace is fast yet rewarding, as is the culture of FARFETCH.

WHAT YOU'LL DO

You will define the global eCommerce, Technical SEO, ASO, AI Search and Content strategies, working with the broader business and marketing leads to reach company goals

You will establish the department budget requirements, manage and control the costs and ensure resources are in place to meet our business goals

You will work with technical, brand, digital PR and product teams, helping push forward strategic programmes, ensuring correct prioritisation and team resourcing is in place

You will bring your revolutionary SEO, ASO, Content Marketing and AI Search ideas to the role, being able to measure uplift and success

You will develop creative concepts in partnership with Brand team members, that support the new brand strategy positioning in the minds of the consumer

WHO YOU ARE

You are an expert in global e-commerce technical SEO, have commercial awareness, and experience leading a diverse team

You have a proven track record of implementing ASO strategies that effectively drive organic app install

You have experience building content and AI Search strategy and have a strong understanding of how this plays into the future of SEO.

You have a background in building and delivering large-scale global strategies which are generating visits, conversions and reduce reliance on paid marketing investments

You have experience collaborating with web or app product squads, owning and developing a technical SEO roadmap and have proved your ability to effectively influence product owners

You have experience facilitating complex conversations between departments, and varying levels of management

You are also experienced in leveraging AI tools and data-driven insights to optimize SEO performance and stay ahead of industry trends

You have experience working with agencies (e.g. Digital PR) and leading them towards meeting joint KPIs

REWARDS & BENEFITS

Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more

Critical Illness Insurance and Life Assurance

Flexible working environment- 3 days a week from the office, 2 days from home plus flexible working hours

EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER

EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.