Head of Paid Media
About DataCamp
At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!
About you
At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!
Responsibilities:
- Define and own the 360° paid media strategy across Paid Search, Paid Social and Display to drive acquisition and revenue growth.
- Manage and optimize a combined budget of >$5 million annually—allocating spend dynamically across channels to maximize ROI.
- Lead, mentor and develop a team of three Paid Media experts, setting clear goals, conducting regular performance reviews, and fostering hands-on skill growth.
- Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster.
- Establish rigorous measurement frameworks and dashboards to track KPIs, forecast performance, and report to leadership.
- Partner cross-functionally with Growth Engineering, Analytics, Content and Creative teams to align media campaigns with new product launches, pricing tests and broader marketing initiatives.
- Identify, test and scale emerging platforms and audience segments—running rapid A/B tests to discover untapped growth levers.
Qualifications:
- 7+ years of hands-on experience in performance marketing with deep expertise across Search, Paid Social channels.
- Background in a STEM field.
- Proven track record managing multi-million annual media budget and driving double-digit growth..
- Hands-on with AI/ML tools to automate processes, budget allocation and creative optimization.
- Deep understanding of custom measurement models, attribution frameworks, and dashboards, with the ability to interpret insights and take clear actions out of them.
- Demonstrated leadership in scaling and coaching a high-performing Paid Media team.
- Strategic mindset that can translate data insights into clear media tactics and test plans.
- Excellent communicator and collaborator—adept at influencing stakeholders and distilling complex results into actionable recommendations.
- Thrives in fast-paced, ambiguity-friendly environments and quickly pivots strategies based on real-time performance.
Why Datacamp?
Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:
- Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
- Competitive compensation: We offer a competitive salary with attractive benefits.
- Flexibility: Benefit from flexible working hours because the future is flexible!
- Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
- Global retreats: Participate in international company retreats, fostering a global team spirit.
- Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
- Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!