Head of PR & Communications (Remote Canada)
Are you a bold communications leader with a passion for B2B storytelling and a builder's mentality? Do you thrive at the intersection of PR, media, influencer strategy, and organic social and love to build and operate? Then you may be the Head of PR & Communications of our dreams.
Directive is a leading marketing agency for B2B and SaaS companies. We've built a reputation as the go-to agency for enterprise brands that want to solve complex B2B advertising challenges.
This is a rare opportunity to be the key leader of a growing practice area, defining how Directive’s clients are discoverable across PR, influencer, and organic social.
We've experienced significant growth and have stayed true to our culture: the best idea wins. We're future-focused and are looking for the right communications leader — someone who's equal parts strategist, builder, and storyteller — to join us at this pivotal moment.
The Role
The Head of PR & Communications is a senior player-coach who brings deep subject matter expertise across PR, Influencer, and Organic Social and knows how to operationalize that expertise into a high-performing team and great client results. You'll work directly with mid-market and enterprise B2B accounts as executive sponsor and set the standard for quality, and develop your team and processes that allow the practice to grow.
This role reports to the Managing Director, who is leading Directive's communications division. You'll be key leadership within that vision, responsible for executing at a high level, holding your team accountable, and ensuring clients get exceptional work every engagement.
Key Responsibilities
Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social
Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team.
Manage the division P&L, including revenue targets, staffing models, utilization, and margin
Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation
Interface with the Head of Client Strategy to ensure service lines work seamlessly together.
Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar
Create and enforce quality standards and delivery frameworks that produce consistently excellent client work
Develop integrated communications strategies for B2B clients across earned, shared, and owned channels
Cultivate and maintain strong media relationships across trade, business, and tech press
Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives
Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement
Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team.
Identify and execute cross-sell opportunities in partnership with Directive's other service lines.
Establish KPIs and reporting frameworks that tie communications programs to real business outcomes
Contribute thought leadership internally and externally to establish Directive's communications practice in the market
Recruit, develop, and retain top communications talent
What You Offer / Qualifications
10+ years of experience in communications and PR
Experience in the B2B sector
Agency experience a must
Deep expertise across PR, media relations, influencer, and organic social — you can do the work, teach the work, and raise the bar on the work
Experience managing a P&L and owning the operational health of a team or practice
Strong media relationships and a track record of earning meaningful coverage in trade, business, and tech press for B2B clients
Proven ability to develop and execute B2B influencer programs, including analysts, industry thought leaders, and emerging creator channels (podcasts, Substacks, LinkedIn)
Experience developing organic social strategy as part of an integrated communications program
Demonstrated success managing and growing enterprise B2B client accounts
Track record of tying communications strategy to measurable business outcomes — brand awareness, share of voice, pipeline influence, and revenue
Excellent written and verbal communication skills, with the ability to translate complex B2B narratives into compelling stories
Familiarity with AI tools and how they're reshaping media targeting, content creation, and measurement
Willingness to travel to visit clients on an as-needed basis
What Success Looks Like
You encompass our core values through every interaction; internally and externally
Meet and exceed department level KPIs such as topline revenue, gross margin, client goal attainment (North Start Metrics), client growth (NRR), and and Client Satisfaction scores.
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Exceptional decision making, as it relates to strategic direction for accounts
What We Offer:
Compensation for this role includes a competitive base salary
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
💰 Financial - Traditional and Roth 401(k) with a 3% company match
🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴 Annual Company-wide Retreat
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.