Head of Sales - Events

Who we are

With over 30 years of experience, EuroFinance is the leading global provider of treasury & cash management events, training, content and research. Across the portfolio, our mission is to bring the brightest minds and most influential voices in treasury together to advance the industry forward.

At the heart of this is our flagship event. EuroFinance International Treasury Management is the leading global gathering for senior treasury professionals. Annually, it convenes 2500 attendees, connecting them with over 120 innovative fintechs and leading financial institutions who sponsor the event. The business also encompasses the Commercial Payments International (CPI) portfolio connecting the global commercial payments industry.

EuroFinance runs as an independent business but is proudly part of The Economist Group (TEG) - an organisation that exists to drive progress. Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. 

The role

We are hiring a highly motivated Commercial director (Head of sales) to drive global revenue growth for EuroFinance & CPI. This pivotal role will accelerate revenue, deepen client engagement, expand key markets, and drive new business across the portfolio.

Reporting to the Managing Director, the successful candidate will collaborate with peers in marketing, content, operations, and training. Success requires an ambitious, collaborative, and innovative approach to identify new opportunities, craft compelling propositions and maximise value for existing and new clients. 

You will balance strategic sales operations with hands-on leadership, coaching a dedicated team for rapid learning and scaled performance. Furthermore, you will personally manage strategic accounts, setting the standard for execution, governance, and problem-solving.

Key responsibilities

Sales planning

• Build a sales roadmap aligned to market opportunities and growth targets.
• Deliver go-to-market plans, mapping accounts across tiers and territories.
• Optimise pricing, packaging and discount; ensure disciplined deal governance.
• Monitor market and competitor dynamics to identify new opportunities and growth areas, and to refine propositions.

Revenue delivery 

• Achieve and exceed sales targets across renewals and new business; maintain accurate forecasting and pipeline health.
• Personally own and develop strategic accounts.
• Ensure account management excellence, helping to maximise revenue from key clients.
• Communicate The Economist Group’s capabilities to optimise client experience, where relevant.

Team leadership

• Motivate and develop a sales team with a culture of performance, accountability and continuous improvement.
• Build a high-trust culture with shared goals and transparent communication on performance.
• Foster collaboration across functions, promoting shared accountability for customer success.
• Embed best-practice sales process, Salesforce discipline, and performance reporting to ensure transparency and efficiency.

Commercial performance & governance

• Deliver sustainable revenue growth and support margin performance.
• Own pipeline management, forecasting and quarterly reviews; communicate progress to the Managing Director regularly.
• Maintain data integrity in Salesforce; utilise insights for strategic refinement, productivity and deal reviews.
• Uphold high standards of integrity, compliance and professional excellence in all commercial dealings and contract management.
  
  

To succeed in the role you must have:

• Proven commercial or sales leadership experience within the large-scale events, exhibitions or B2B information services sector.
• Demonstrable success in designing and executing sales strategies that deliver multi-million-pound revenues and consistent growth across global portfolios.
• Track record of leading teams, driving performance, collaboration and accountability.
• Deep knowledge of B2B events business models: sponsorship & exhibitor revenue, custom models and digital formats. (Experience with intelligence and awards product monetisation is beneficial.)
• Demonstrated ability to win new business and grow existing accounts.

Skills, capabilities and mindset:

• Strategic thinker with strong commercial acumen and data-driven decision-making.
• Entrepreneurial and ambitious, with a passion for growth and innovation.
• Results-oriented, resilient and adaptable to change in a fast-paced environment.
• Strong leader, with the ability to galvanise teams around a shared purpose.
• Excellent relationship manager and a persuasive communicator at enterprise level.
• Strong CRM and operational discipline, with deep knowledge of Salesforce, forecasting and pipeline management.

This role will be based in our London office, where a minimum of three days in the office each week is required as well as time spent meeting with clients. 

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