Head of SEM (PPC) - Relocation

Ready to lead, scale, and disrupt? We're looking for a sharp mind and steady hand - someone who thrives in fast-paced environments, brings creativity to the table, and knows how to turn strategy into action.

You will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms. Experience in iGaming is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy, compliance regulations, analytical skills, and setting department strategy.

Location: This position requires relocation to Lisbon!

Job Type: Office, on-site

Key Responsibilities

• Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC

• Build and manage a high-performing team of SEM/PPC managers

• Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals

• Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances

• Apply tactics to stay competitive in crowded markets while maintaining platform integrity

• Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance

• Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure

• Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys

• Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms

• Educate and upskill internal teams on the latest SEM trends and best practices

Requirements

• 5+ years of Paid Search experience, with at least 2 years in a leadership role

• Mandatory experience in iGaming sector

• Proven success managing global campaigns across multiple geographies and platforms

• Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques

• Expertise in campaign structure, automation, tracking, attribution, and performance reporting

• Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.

• Excellent communication, leadership, and decision-making skills

• Fluent in English; additional languages are a plus

What We Offer

• Competitive salary + performance-based bonus

• Relocation support, if needed

• A leadership opportunity in a fast-scaling international company

• Exposure to high-growth, data-driven industries and brands

• A collaborative, open culture and access to cutting-edge tools