Head of UA

Appodeal is looking for a strategic and results-driven leader to head our User Acquisition efforts. As Head of User Acquisition, you will be responsible for building and executing the UA strategy, identifying growth opportunities, and maximizing ROAS to scale our portfolio of casual, ad-monetized evergreen mobile games. Your primary goal will be to ensure our apps’ growth and monetization performance is on par with or exceeds that of top competitors. Additionally, you will drive team growth, optimize efficiency, and continuously refine our UA processes. 

Responsibilities:

• Develop and execute a comprehensive user acquisition strategy aligned with the company’s quarterly and yearly goals.
• Identify and pursue growth opportunities to scale user acquisition spend while maximizing ROAS.
• Build and scale a high-performing UA team, establish and optimize media buying processes ensuring operational efficiency and continuous improvement.
• Lead business development efforts, including negotiating and managing partnerships and exclusive deals with networks.
• Collaborate with engineers to identify automation opportunities for campaign management and reporting.
• Work closely with the product and monetization team to optimize ARPU.
• Lead and grow the Creative team, setting high-level goals and ensuring their output supports UA objectives.
• Analyze performance data and provide actionable insights to key stakeholders.
• Continuously monitor industry trends and competitor strategies to stay ahead in the user acquisition landscape.

Requirements:

• 5 years of experience in user acquisition/media buying for mobile app products.
• Proven track record in building and scaling user acquisition strategies with a focus on growth and efficiency.
• In-depth knowledge of various digital buying platforms, including CPI networks, DSPs, Google Ads, etc.
• Strong problem-solving and critical-thinking skills, with experience working in fast-paced, metrics-driven environments.
• Ability to participate in strategic planning while excelling at day-to-day execution and optimization.
• Excellent communication skills and the ability to work effectively across departments and with stakeholders.
• Experience in resource allocation, ensuring optimal use of team bandwidth and marketing spend.
• Advanced Business English, particularly in writing and speaking.

Nice to Haves:

• Experience scaling mobile games to top 50 grossing.
• Experience with mobile casual ever-green games such as puzzles, word games, dominoes, card games, etc.

Why Join Us?

• We offer a great product and an amazing, internationally dispersed team.
• Our mission is simple: to help every person discover and grow their talents.
• You will have a direct impact on the company's growth trajectory, leading efforts to scale our games to new heights.

Join us and take our user acquisition strategy to the next level!

We believe in the following values, and hope you do too:

• Leverage Data to Build Product. We rely on data to make informed decisions and create products that solve real problems. While data guides us, we apply insight, context, and wisdom to interpret it thoughtfully.
• We Work Together to Serve Others. Collaboration is at the heart of everything we do. By serving others—customers, teammates, and stakeholders—we create value and build trust.
• Relentless Pursuit of Excellence, Insist on Higher Standards. We commit to grow and evolve in everything we do, constantly seeking opportunities to refine our processes, skills, and results. Excellence is a continuous journey, and we embrace a mindset of learning, adapting, and improving every day.
• Passionate Curiosity Fuels Perseverance. Passionate curiosity drives us to explore challenges, learn from setbacks, and adapt with resilience. It fuels our determination to find solutions and ensures we never give up.
• Direct and Straightforward, No Politics. Transparency and honesty are essential. We communicate clearly, focus on facts, and avoid unnecessary politics or hidden agendas.
• Lean Startup Mentality: Start Small, Iterate Quickly. We prioritize experimentation, fast learning, resourcefulness, agility, and innovation. We test, iterate, and adapt to achieve our goals efficiently.
• Ownership and Accountability. Everyone is empowered to take ownership of their work. We are accountable for our decisions, actions, and outcomes.