Head of Voice of Customer

Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.

We support more than two million members, with around $100 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.

Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.

The Head of Voice of the Customer (VOC) is responsible for leading and embedding the organisation’s understanding of member needs, expectations and experiences across the end‑to‑end superannuation journey.

The role leads and evolves the VOC strategy, member / employer research and insight ecosystem that captures, interprets and embeds member sentiment - leveraging research, data, analytics and feedback channels to drive actionable insights.

By championing a member‑led culture and partnering across product, marketing, service, workplace, digital and operations teams, the role ensures decisions are informed by clear, evidence‑based member insights, driving improved member experience, trust, engagement and long‑term member outcomes.

Key Accountabilities/Responsibilities

Lead Enterprise Voice of the Customer Strategy

• Develop and execute Rest’s enterprise-wide VOC strategy, ensuring the systematic and consistent capture of member and employer feedback across all channels.
• Establish and maintain a unified VOC framework that supports strategic planning, service design, and continuous improvement initiatives.
• Manage all VOC data pipelines, feedback systems, and measurement programs including NPS, CSAT, complaints analysis, survey programs, journey analytics and unstructured data capture.
• Expand listening programs across digital, contact centre, employer interactions, adviser networks, and emerging channels, in line with strategic priorities.
• Influence business owners to respond to VOC findings with meaningful action, tracking improvements against defined metrics.

Lead Member Research, Insights and Analytics

• Lead qualitative and quantitative research programs that uncover actionable insights about member needs, behaviours and pain points.
• Develop robust insight methodologies (e.g. segment analysis, journey diagnostics, sentiment analytics, behavioural insights) to support evidence‑based decision making across the organisation.
• Ensure insights are translated into practical recommendations that drive material improvement in member outcomes.
• Drive enterprise awareness of member needs through storytelling, dashboards, insights packs and strategic presentations.

Understand the Member Experience

• Across key member journeys, deeply understand the end-to-end member experience by channel and interaction type. Identify and monitor key metrics and feedback loops that allow the early identification of friction or poor experience.
• Highlight systemic issues and opportunities at both journey and strategic levels.
• Work closely with Strategy, DTD, Risk, Services, and Product teams to ensure member voice is embedded into decision-making, prioritization and delivery.

Lead Experience Design

• Map signature experiences aligned to strategic priorities to understand current state and future opportunities.
• Lead the experience design function working with business teams to evolve member experiences to meet the needs of member and employer audiences into the future.

Govern Insight Quality, Integrity and Compliance

• Ensure data accuracy, methodological rigour and compliance with privacy, regulatory and ethical standards across all VOC and research activities.
• Maintain measurement consistency across channels and journeys, ensuring comparability and high data integrity.

Build a High Performing Team

• Lead, coach, and develop a multidisciplinary team spanning research, insights, analytics, and CX measurement.
• Foster a culture of curiosity, evidence‑based thinking, accountability, and continuous learning.

Qualifications

• Relevant Marketing, Business, Commerce or Finance degree or equivalent

Required experience, understanding or credentials including:

• Extensive Financial Services Expertise: Experience within superannuation or financial services.
• Strategic and Commercial Acumen: Proven ability to apply commercial judgment to shape strategic direction, make critical decisions, and deliver outcomes to defined timeframes.
• Customer-Centric Leadership: Demonstrated success in leading teams focused on member and customer experience, including experience designing and embedding VOC frameworks. Human centred design leadership experience preferred.
• Collaborative Leadership: Strong influencing skills with the ability to lead through others, fostering alignment and collaboration across diverse functions and teams. Demonstrated ability to manage senior stakeholders is essential.
• Attention to Detail and Perspective: Balances strategic vision with operational precision, ensuring initiatives are both high-impact and well-executed.
• Effective Communication: Exceptional written and verbal communication skills, with the ability to translate complex insights and strategies into clear, compelling narratives.
• Resilience and Prioritisation: Skilled in managing multiple priorities in complex, fast-paced environments while maintaining focus on strategic outcomes and member value.
• CX & VOC leadership: direct experience in implementing, managing and embedding VOC platforms and CX measurement frameworks within a complex organization.

Additional Information

Our benefits have been designed so you can tailor your experience with us and include:

• Personal and professional development opportunities 
• Hybrid working 
• Purchase leave scheme and gender neutral 16 weeks paid parental leave 
• Super Contribution Continuation for 12 Months of parental leave 
• Linkedin Learning 
• Income Protection Insurance 
• Rest Excellence awards (peer recognition awards based on Rest’s values and behaviours) 
• Rest Stops - meeting free breaks 

If you share our values, believe you can help make a difference for our members and want to be part of a leading superannuation fund with a Super culture, please click Apply Now.

Rest is committed to creating a flexible work environment and culture that embraces diversity, equity, and inclusion - where people feel welcome, safe to be themselves and inspired to do their best.

We value the different backgrounds, lived experiences and abilities our diverse team brings. We welcome and encourage applications from candidates of all ages, cultural backgrounds, faiths, gender identities, sexual orientations and thinking styles. This includes people with disability, neurodiverse individuals, Aboriginal & Torres Strait Islander peoples and those with disrupted work history due to career or other breaks.

Please note only people with the right to work in Australia will be considered.

*Funds under management as at 31 July 2025. Rest is recognised as a Responsible Investment Leader by the Responsible Investment Association Australia (RIAA) in its Responsible Investment Benchmark Report 2022.