In-store & Retail Marketing Specialist
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: In-store & Retail Marketing Specialist
Location: Bangalore, India
What you will be doing:
- Execute in-store retail point-of-sale deployments with offline retail partners, working closely with top, mid and small consumer electronic retail chains/stores in India and retail distributors.
- Execute campaigns and other customer facing experience in retail stores to drive sales for Google Pixel in India.
- Execute go-to-market strategies for new product (and feature) launches in stores.
- Develop methods to track effectiveness of retail strategy through measurement and customer research.
- Establish and build channel experience / education as a key pillar for offline retail, own and drive user education metrics and grow local capabilities and tools in partnership with global, regional and cross functional stakeholders
- Be the key point of contact for in-store marketing activities with partner business management teams and marketing stakeholders across India and APAC.
What you need to be great in this role:
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
- Retail Experience: 5+ years of experience in retail marketing, channel marketing, point-of-sale (POS) execution within the consumer electronics or FMCG industries.
- 8 years of experience with retail marketing along with an understanding of Google's products and/or OEM/technology industry.
- Experience in managing end to end large marketing campaigns/programs.
- Experience working with offline retail partners and/or building great retail experiences.
- Experience in media agency management including working with large budgets.
- Execution Skills: Proven track record of managing end to end large-scale retail deployments and in-store visual merchandising across diverse retail tiers (National chains to independent dealers).
- Stakeholder Management: Experience acting as a primary point of contact for external retail partners, distributors, and internal cross-functional teams.
- Travel Readiness: Ability to travel as needed to partner locations and retail stores across various regions in India to oversee execution.
- Industry Expertise: Deep understanding of the Indian smartphone landscape and specific consumer behaviors within the premium mobile segment.
- Analytical Rigor: Experience developing measurement frameworks or using customer research data to track the ROI and effectiveness of retail marketing spend.
- Product Launches: Direct experience executing Go-To-Market (GTM) strategies for high-profile hardware or consumer tech product launches.
- Training & Education: Experience in developing retail "education pillars"—creating tools or programs that train floor staff and educate customers on complex product features (e.g., AI features or camera tech).
- Global/Regional Collaboration: Ability to navigate a matrixed organization, translating global brand guidelines into culturally relevant local retail executions.
- Communication: Exceptional negotiation and presentation skills, with the ability to influence partner business management teams.
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
Req ID: 16624
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.