Influencer Manager

Role: Influencer Manager 

Location: New York, United States

THE ROLE

You'll be the person who connects Dove with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You'll develop and manage the creator community end to end, shaping how Dove partners with influencers and content creators to drive reach, engagement, and genuine advocacy. 

Dove's relationship with creators is different from most beauty brands. The people who represent Dove need to genuinely reflect the diversity, honesty, and purpose the brand stands for. We're looking for someone who understands that influencer marketing for Dove isn't about reach alone. It's about finding and partnering with creators whose audiences trust them, whose content feels real, and whose values align with Dove's commitment to inclusive beauty and self-esteem. 

Success means a thriving, well-managed creator community that delivers consistent, high-quality content, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves. 

WHAT YOU'LL DO 

Creator Identification and Recruitment 

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent Dove's brand values and resonate with target audiences across platforms 
• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty 
• Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status 

Community Management and Engagement 

• Develop and manage Dove's creator engagement program, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships 
• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to Dove's brand purpose 
• Create and distribute regular community communications, such as newsletters, updates, and exclusive content 
• Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight 
• Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal and on-brand 

Campaign and Content Activation 

• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices 
• Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression 
• Coordinate with the creative and social teams to ensure influencer content is integrated into broader content calendars and campaign plans 
• Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations 

Performance and Reporting 

• Report on influencer campaign performance, community growth, engagement metrics, and program impact, using data to refine strategy and demonstrate value 
• Monitor creator content quality and audience response, identifying what's working and feeding learnings back into briefs and strategy 
• Track program operations including newsletter engagement, event participation, and community health metrics 

Program Development and Scaling 

• Shape and refine the creator program's processes, tools, and ways of working, building a model that is efficient, scalable, and replicable 
• Support the expansion of Dove's creator program into additional markets, adapting the approach for different regions, platforms, and audiences 
• Contribute to the wider studio's influencer strategy, sharing best practices and insights that raise the standard across the team 

Client Partnership 

• Partner with the Dove brand team on influencer strategy, presenting program updates, campaign results, and recommendations with clarity and confidence 
• Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process running smoothly 

WHAT YOU BRING 

• 3+ years of experience in influencer marketing or creator management, with a focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG 
• A proven track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms 
• Experience building and maintaining ongoing creator communities or ambassador program, not just one-off campaign activations 
• Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and work streams simultaneously without dropping detail 
• An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements 
• Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships 
• Confidence presenting to and partnering with brand clients, with clear and structured communication skills 
• Experience using influencer management platforms and tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools 
• Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations 
• An authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forced 
• An appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences 
• Highly organized, with a proactive, solutions-focused approach to managing complexity 
• Professional proficiency in English; additional languages are a plus, particularly if relevant to multi-market expansion 

Gen AI and Agentic Thinking: 

• Working proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, reporting, and program communications 
• Agentic mindset: ability to self-direct, prioritize across competing work streams, identify opportunities, and find efficient solutions independently 
• Willingness to experiment with AI tools to improve influencer identification, content analysis, trend monitoring, and workflow efficiency 
• Understanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, creative evaluation, and brand alignment decisions 
• At the time of this posting, the base salary for this position may range from $97,750.00 USD to $109,250.00 USD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

Req ID: 16814

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