Insights Strategist

Welcome To The Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we've been revolutionizing outdoor cooking ever since. We're a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you're a team player who's dedicated to delivering top-quality results every day, then we want you to come cook with us!

Traeger is seeking a highly skilled, Insights Strategist to join our Insights and Innovation team in Salt Lake City, UT. This role is designed for a researcher who not only executes rigorous studies, but who thrives on translating consumer understanding into actionable strategy, ensuring the voice of the consumer shapes every decision we make.

You will be responsible for designing, executing, and synthesizing both rapid tactical research and deeper strategic studies that fuel our innovation pipeline. This includes building research programs from the ground up, delivering compelling insights that drive project decisions, and architecting our Foundational Knowledge Base—a living system that keeps our organization connected to the consumer pulse. You'll be a core member of Discovery teams, actively socializing findings and coaching cross-functional partners on how to apply consumer insights to real business challenges.

This role requires more than research execution—it demands a strategist, storyteller, and advocate. You will lead with empathy, push teams to challenge assumptions, and ensure consumer truth guides innovation from concept to launch.

How You Will Help Us Win:

· Design and execute quantitative and qualitative research studies that uncover consumer needs, behaviors, motivations, and unmet opportunities across the Traeger ecosystem.

· Serve as the consumer advocate on Discovery teams, ensuring insights shape strategic decisions throughout the front-end innovation process.

· Deliver project-by-project insights with clarity and impact—translating data into compelling narratives that drive action, decision-making, and alignment across functions.

· Build and curate our Foundational Knowledge Base, transforming it from a repository into a strategic asset that empowers teams to access, understand, and apply consumer insights in real-time.

· Operationalize our internal consumer validation lab, establishing protocols and workflows for our test kitchen space, recruiting participants, coordinating product testing sessions for usability studies, concept validation, and understanding how consumers interact with Traeger products.

· Identify, analyze, and validate new consumer segments, product categories, and emerging technologies that expand Traeger's innovation horizons.

· Balance a portfolio of work: 70% serving rapid tactical studies (concept validation, feature prioritization, usability testing) and 30% conducting deeper strategic research (segmentation, ethnographies, journey & jobs mapping).

· Partner with cross-functional teams—product, design, engineering, & marketing—to socialize findings, coach on interpretation, and embed consumer-centric thinking into team workflows.

· Champion methodological rigor and best practices in research design, from survey instrumentation to interview protocol to validation frameworks, leveraging AI tools where appropriate to increase efficiency and impact.

· Stay ahead of emerging research methodologies, tools, and technologies that can enhance how we understand and engage with consumers.

What You'll Need to Succeed:

· Bachelor's degree in a research-related field (Market Research, Psychology, Sociology, Anthropology, Industrial Design, Human-Computer Interaction, or related discipline); Master's degree preferred.

· 5–8 years of experience in consumer insights, user research, or market research, preferably within consumer products, IoT, or experience-driven categories.

· Willingness to travel 10-15% (primarily domestic, occasionally international) for fieldwork including in-home ethnographies, retailer visits, trade shows, conferences, and other research activities that require direct consumer engagement.

· Deep expertise in both quantitative methods (survey design, statistical analysis, segmentation, conjoint, MaxDiff) and qualitative methods (in-depth interviews, ethnography, diary studies, usability studies, co-creation sessions).

· Proven ability to translate complex research into clear, compelling insights that influence strategic decisions.

· Experience building research infrastructure—knowledge management systems, insight repositories, research operations frameworks.

· Strong storytelling skills with the ability to tailor communication to different audiences, from executives to product teams to designers.

· Comfort operating in ambiguity and shifting between tactical execution and strategic thinking seamlessly.

· Collaborative mindset with experience coaching and influencing cross-functional partners who may not have research backgrounds.

· Proficiency with research tools and platforms (e.g., Qualtrics, Toluna, dScout, Dovetail, or equivalent).

· Comfort working with data infrastructure and analytics tools—bonus points for SQL, experience querying data warehouses (e.g., AWS Redshift) or working with BI platforms like Domo or Looker to analyze IoT telemetry, product usage data, and consumer behavior patterns. Familiarity with web and app analytics tools like Google Analytics is a plus.

· Genuine curiosity about people, products, and the intersection of technology and human behavior.

· Highly motivated, detail-oriented, and driven by empathy, curiosity, intellectual rigor, and a passion for understanding what makes consumers tick.

Why You Will Love To Work Here:

· Be part of the most disruptive force in outdoor cooking

· Join a true team working towards a common goal

· Culture of risk-taking, innovation & quality

· So. Much. Food.

· Have an outdoor lover's paradise in your backyard

· Full medical/dental/vision packages to fit your needs

· 401K to help you plan for the future

· Tuition reimbursement

· Individual professional development programs & initiatives to help you grow professionally

· Great discounts on all things Traeger

· Did we mention all the food?