Integrated Digital Campaign Analyst – CRM & Retail Media
About us
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group
Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
More About Us
BEES, a subsidiary of AB InBev (ABI), has revolutionized the global beer route to market by creating a digital B2B marketplace application that directly connects retailers with manufacturers and distributors, simplifying processes such as ordering, scheduling deliveries, and obtaining support. Originally launched in 2019 for ABI, BEES now encompasses relationships with 1st party partners (where ABI sells and distributes) as well as 3rd party CPG companies (such as Nestle, Mondelez, L’Oréal, and Gloria) offering them a Digital Transformation service to digitize their route to market. As of 2024, BEES operates as a multicategory application in 26 countries and continues to expand, with over 3.5 million registered customers, including retailers, bars, restaurants, hotels, grocery stores, and pharmacies, managing over $40 billion in global GMV annually.
Role Overview
The BEES Global Retail Media & CRM team is seeking a CRM Campaign Analyst to support the centralized execution and optimization of digital communication campaigns through the Braze platform. The role will focus on implementing CRM campaigns, defining audiences across communication channels, and ensuring efficient execution aligned with marketing and business objectives.
Working closely with global and local stakeholders, the analyst will execute and monitor campaigns, identify optimization opportunities, and generate insights to improve engagement and conversion metrics.
The role will also translate campaign results into actionable learnings and best practices to support the development of customer’s communication and marketing capabilities, contributing to a more scalable and data-driven CRM operation across markets.
Roles and Responsibilities
- Campaign Support: Assist local teams in launching and optimizing campaigns for customers;
- Data Insights: Work closely with local teams and data specialists to analyze campaign performance, identify trends, and provide actionable recommendations;
- Analyze communication performance metrics using data to identify trends, potential issues, and areas for improvement within the digital communication channels.
- Test & Learn: Guide & execute testing roadmaps in order to leverage actionable learnings across online modules and partners;
- Artwork Development: Co-own internal artwork development needs along with local teams & internal agency.
- Customer-centric: Establish a regular feedback routine with customer, internal teams (Key Account Manager, marketplace services team) and deliver ongoing training to improve campaigns results.
- Provide regular performance reports and insights to local teams and management, helping inform future communication strategies.
- Maintain accurate and up-to-date documentation of processes and procedures for global measurement guidelines.
Qualifications:
- Experience in Braze (Nice to Have) or a related field (Digital communication, CRM, Integrated Marketing Campaign) & Channels: In app, push notifications, slide up, banner, storyly.
- Ability to manage multiple projects and tasks simultaneously in a fast-paced environment.
- Proven experience in handling technical issues and campaign management in a digital communications setting.
- Tech-savvy with experience in collaborating with technical teams (engineering, product, etc.).
- Strong communication and collaboration skills, with the ability to work across different teams.
- Fluent English required, Spanish required
What We Offer:
- Performance based bonus*
- Attendance Bonus*
- Private pension plan
- Meal Allowance
- Casual office and dress code
- Days off*
- Health, dental, and life insurance
- Medicines discounts
- WellHub partnership
- Childcare subsidies
- Discounts on Ambev products*
- Clube Ben partnership
- Scholarship*
- School materials assurance
- Language and training platforms
- Transport allowance
*Rules applied