Interim Marketing Manager - Part Time
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Interim Marketing Manager FTC - Part Time (3 days a week) - 6 month FTC
Location: London
About the role:
Working in partnership with our client (an internationally known B2B organisation), the Interim Marketing Manager will play a key role in establishing a new event and in doing so, executing and taking ownership of all marketing activity to hit targets and drive a successful launch.
Reporting to the client’s Head of Marketing, the Marketing Manager’s focus will be to establish, reach, engage and grow audiences by executing multi-channel campaigns that drive brand awareness and convert quality leads. This role is crucial to deliver on our client’s commercial and marketing ambition for their Portfolio.
You will be part of a much larger team within the Digital Centre of Excellence. You will also be working in collaboration with the wider client marketing team, and you will be expected to work closely with our client’s other external agencies and partners.
The individual needs to be analytical and data orientated with a history of testing and optimisation, but with creative flair and exceptional attention to detail. The candidate should have experience of marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment.
What you will be doing:
You will oversee the strategic development and delivery of marketing campaigns in line with business objectives set by the Head of Marketing. You’ll be responsible for the planning, building, and implementation of integrated marketing campaigns across multiple channels and platforms to launch a brand new event.
You will use organic search campaigns, paid advertising, email marketing, social media, and other channels to grow audiences and audience engagement, plus increasing the awareness about our client’s brand, digital product offering, and services – ensuring a joined up holistic approach across the digital marketing ecosystem.
You will use data analytics software tools such as Google Analytics to understand how your campaigns are performing and identify the best strategic opportunities to advance business goals for generating brand awareness and increasing conversions.
What you need to be great in this role:
- Work with the Digital Centre of Excellence, client marketing team and external agencies to ensure successful delivery of marketing campaigns in line with agreed KPI’s and marketing strategy.
- Being the ‘owner’ of one of the client’s flagship events and working across a range of digital products, providing guidance, feedback, and inspiration.
- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
- Experience of creating tailored/relevant customer comms targeted at key audiences designed to drive engagement and conversion.
- An advanced knowledge of SEO, PPC, CRO, Data-Analytics, Email Marketing, Social, Website CMS and Display, and understanding the role that each channel plays in the digital marketing ecosystem.
- Recommend website strategy to maximise relevant traffic and conversion.
- Monitor and adjust digital marketing activity based on performance metrics, with the curiosity to identify insights and best practices to read and continually optimise performance based on results.
- Develop and deliver content calendars through relevant channels (email marketing, social media, digital marketing, direct mail, etc).
- Having a digital-first mindset with an ability to predict audience preferences.
- Having the strategic know-how when it comes to planning digital content campaigns, coupled with the skills to effectively execute.
- The ability to deliver the right messages to right audiences at the right time, and being able to evidence strategies you implemented.
- Ability to manage budget and spend, and to inform channel annual planning.
- Contribute to management information reporting routines to recognise the impact of spend against each revenue channel and optimize to grow sales, traffic, conversion, and data.
- Collaborate with Sales, Strategy & Planning Marketing Leaders to intake regional campaign strategies, stories, and KPIs.
- Coordinate the design and production of all marketing collateral to be determined within the marketing plan.
- Partner with creative team to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn.
- Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable.
- Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables.
Req ID: 16567
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OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
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