Junior Product Marketing Specialist - Scrabble GO
Scopely is looking for a Junior Product Marketing Specialist to join our Scrabble GO team in Barcelona, Spain on a hybrid basis.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
Scrabble® GO is one of our casual free-to-play mobile games and is the modern version of the world’s favorite word game! The team is based in Europe and the US, and works every day to create captivating new experiences for our players.
What You Will Do
As Junior Product Marketing Specialist you willcontribute to the marketing strategy execution on one of our most cherished IPs - Scrabble, including an unannounced new mobile game launch. You’ll join an agile cross functional marketing team to develop and maintain an up to date marketing & creative workflows across both games. You will be a critical team player contributing to the planning, execution and project management of the worldwide launch of a new mobile title.
- Contribute to the launch of an unannounced mobile title:
- Strategy execution on a live game & supporting the launch of a new mobile game
- Establish best practice for marketing campaign planning, change management, and dashboard reporting
- Measure and optimize 360 Marketing campaign results and provide key insights to Marketing and Product Development teams
- Help track project timelines, milestones, and deliverables to ensure campaigns stay on schedule
- Support Community initiatives and project management
- ASO strategy & performance across both games:
- Optimize product pages in the Apple and Google Play Store with compelling and visually stunning content to drive industry-leading conversion rates
- Analyze performance data and conduct A/B testing in collaboration with performance marketing and ASO (App Store Optimization) teams to maximize the impact of our creatives
- Continuously develop expertise in ASO and related areas
- Collaborate with our Partnership team to unlock further visibility for your game on the App Store and Google Play store via featured placements or special promotions
- Marketing Creative Production & Delivery across both games:
- Contribute to the creative strategy and work with creative partners to develop and execute captivating user acquisition (UA), community, CRM creatives that will connect Scrabble Go and the unannounced title with its target audience
- Owns submitting and tracking all marketing creative requests within project management tools
- Partnering with internal and external creative agencies, managing end to end
- Push creative boundaries, identifying innovative ways to market to our target audience
- Reporting as needed
- Support Brand Manager in development of Brand Guidelines, owns project managing the development of Style Guide
- Creative testing coordination between creative team, UA, and brand
What We're Looking For
- Bachelors degree
- Time management skills with the ability to focus on priorities, problem solving, multi-tasking, and meeting deadlines
- A driven, team-focused self-starter
- Excellent organizational skills and an eye for detail
- Creativity & process orientation
Bonus Points
- Experience working with art and marketing teams
- Previous experience in gaming or entertainment
- Free-to-play gaming experience / Passion for mobile gaming
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.