Key Account Manager Advertising - Jumia (Full Time)
About Jumia:
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
As Key Account Manager, Advertising, you will serve as the primary liaison between our key account clients and internal teams, driving revenue growth through strategic advertising campaigns.
What you will be doing
• Serve as the primary point of contact for Key Account Managers and clients for all matters related to Jumia Advertising Solutions (JAS)
• Develop and maintain strong relationships with key clients, agencies, and internal KAMs to ensure continuous, recurring, and growing advertising business
• Understand the local media landscape and proactively identify opportunities to impact media plans with new partners, formats, and innovative advertising solutions
• Actively leverage your network of agencies, brands, and partners to promote adoption and usage of Jumia Advertising Solutions
• Build and nurture strategic relationships with media agencies to drive revenue growth through agency-led campaigns and partnerships
• Proactively lead client relationships by leveraging platform traffic and capabilities to drive clients' business and marketing objectives
• Lead end-to-end campaign planning for key accounts, including receiving briefs from KAMs/clients, developing campaign strategies, and negotiating campaign terms and budgets
• Source, execute, optimize, and evaluate all elements of each media campaign, serving as the campaign owner from strategy to execution in collaboration with the Ad Operations Team
• Collaborate with cross-functional teams (Ad Operations, Creative, Analytics, Commercial Team, Sales) to develop clear business objectives, high-impact digital advertising programs, and measurement frameworks
• Drive campaign performance by monitoring and optimizing key KPIs through daily campaign management and regular alignment with Ad Ops, KAMs, and clients
• Set up all measurement metrics and KPIs for each campaign to ensure clear tracking and accountability
• Use web analytics tools to analyze site traffic, user demographics, and campaign performance in support of online campaign proposals and client presentations
• Analyze campaign data and provide actionable insights and recommendations to improve campaign effectiveness and client satisfaction
• Prepare and present comprehensive campaign reports, findings, and performance results to Key Accounts and Client Executives
• Provide quarterly key learnings reports with strategic recommendations for future campaign plans
• Identify upselling and cross-selling opportunities within existing key accounts to maximize advertising revenue
• Maximize revenue inflow from client accounts and attain monthly, quarterly, and annual sales targets related to your client account portfolio
• Actively identify and pursue new advertising client accounts and agency partnerships to expand business reach
• Conceptualize, verbalize, document, test, propose, and present new digital marketing revenue-generating opportunities
• Act as a knowledgeable industry leader in online marketing, analytics, targeting, and digital advertising best practices
• Stay updated on digital advertising trends, platform updates, and industry developments to provide strategic guidance to clients and agencies
• Improve and share project management processes, standards, templates, and best practices both internally and with client teams
• Manage multiple projects across cross-functional teams and with clients to ensure successful and timely delivery of advertising programs
What we are looking for
• Bachelor's degree in Marketing, Advertising, Business, Commerce, or related field
• Minimum of 6 years of experience in digital advertising, account management, or online marketing
• Proven experience managing multi-channel online marketing campaigns with strong understanding of marketing KPIs and campaign budget management
• Deep understanding of digital advertising platforms, ad formats, and performance metrics (CPM, CPC, CTR, ROAS, etc.)
• Strong analytical skills with the ability to work with large datasets from multiple sources and translate data into actionable insights
• Excellent relationship management skills with experience working across multiple stakeholders and cross-functional teams
• Brand DNA sensitivity and understanding of brand positioning
• Proficiency in data analysis tools
• Experience in e-commerce or marketplace advertising is a strong advantage
We Offer:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
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