Lead Content Marketer
Who we are
Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!
Job Snapshot
We’re seeking a self-driven B2B content marketer who can blend strategic thinking with strong execution to deliver measurable revenue outcomes. In this high-visibility individual contributor role, you’ll shape and deliver content that drives awareness, engagement, and revenue for Mindtickle.
You’ll have a seat at the strategy table, collaborating on content themes, storytelling approaches, and thought leadership that advance our AI and Revenue Enablement narrative. Alongside hands-on content creation, you’ll refine AI-generated drafts, own thought leadership, and mentor agency partners to scale our voice and impact.
This is an opportunity to own meaningful work, grow with a fast-moving team, and see your ideas directly influence pipeline, brand authority, and market presence.
What You'll Do: Key Responsibilities
AI-Assisted Content Editing
Elevate AI drafts: Review, refine, and elevate AI-generated drafts to ensure clarity, accuracy, brand voice consistency, and strategic alignment with campaign goals
AI Prompting & Skills Building: Continuously improve AI prompting frameworks and editorial workflows to increase content quality, speed, and scalability
Content Structuring for AI: Optimize content with clear technical signals, structured data, and authoritative E-E-A-T (Experience, Expertise, Authority, and Trust) to maximize its discoverability and citation frequency in AI-generated answers.
Partner on AEO/GEO Efforts: Define and implement strategies for Generative Engine Optimization (GEO) to increase Mindtickle’s share of AI Voice and ensure our expertise is cited by platforms like Google's AI Overviews, ChatGPT, and other LLM-based search tools.
Thought Leadership Content & Strategy
Content Strategy: Strategize and implement a solid founder-led thought leadership strategy to amplify our voice and authority on B2B platforms such as LinkedIn and Reddit.
Content Creation: Drive the creation of high-value, research-backed content assets—including LinkedIn posts, blogs, State-of reports, and whitepapers—in collaboration with SMEs and internal thought leaders.
Copywriting for Ads & Short-Form Formats
Create Conversion-Oriented Copy: Write high-impact, conversion-oriented copy across channels—including LinkedIn, paid media, email, landing pages, and website experiences
Cross-Platform Thinking: Apply cross-platform thinking to adapt core messaging into channel-native formats that drive engagement and performance
Collaboration & Performance
Cross-Functional Enablement: Partner closely with Product Marketing, Sales Enablement, Campaign, and Product teams to distill complex platform features (e.g., AI Role Plays, Conversation Intelligence) into clear, compelling, and consistent messaging for all stages of the buyer journey.
Performance Measurement: Define key content KPIs (Generative Appearance Score, lead generation, pipeline contribution) and use data/analytics tools to track content performance, derive actionable insights, and iteratively refine the strategy for maximum ROI.
Mentorship: Mentor agency partners to maintain high creative and editorial standards.
What You'll Bring
1. Experience: 5 to 8 years of experience in Content Strategy, Content Marketing, or a similar role, ideally within a B2B SaaS or high-growth technology company (experience in Sales Enablement, HR Tech, or AI is a plus).
2. Strategic Acumen: Proven ability to transition from strategic planning (setting content pillars, audience segmentation) to tactical execution (writing and editing blogs and thought leadership)
3. Storytelling Mastery: Exceptional written and verbal communication skills, with a portfolio showcasing content that simplifies complex B2B concepts for executive and practitioner audiences.
4. Mindset: Data-driven, collaborative, highly organized, and thrives in a fast-paced environment where priorities can evolve rapidly, similar to companies like Slack or OpenAI.
2. Strategic Acumen: Proven ability to transition from strategic planning (setting content pillars, audience segmentation) to tactical execution (writing and editing blogs and thought leadership)
3. Storytelling Mastery: Exceptional written and verbal communication skills, with a portfolio showcasing content that simplifies complex B2B concepts for executive and practitioner audiences.
4. Mindset: Data-driven, collaborative, highly organized, and thrives in a fast-paced environment where priorities can evolve rapidly, similar to companies like Slack or OpenAI.
Why Join Mindtickle?
At Mindtickle, we believe in being pioneers. If you want to drive a content strategy that influences an entire industry and tackles the most complex challenge in modern marketing—optimizing for the age of AI—this is the place for you. We offer a competitive package, a culture built on trust and innovation, and the chance to make a tangible impact on the revenue success of global enterprises.
At Mindtickle, we believe in being pioneers. If you want to drive a content strategy that influences an entire industry and tackles the most complex challenge in modern marketing—optimizing for the age of AI—this is the place for you. We offer a competitive package, a culture built on trust and innovation, and the chance to make a tangible impact on the revenue success of global enterprises.
Our culture & accolades
As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.
Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.
Mindtickle is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.