Spotify is seeking a culturally aware, strategically sharp, and creatively inclined Communications Lead for India to craft and amplify our story across one of the world’s most dynamic and diverse markets. This position involves spearheading various communication consumer, corporate, trade, internal, and industry - with an emphasis on cohesive, audience-first storytelling that’s both locally resonant and globally aligned.
A key focus of is developing stories that celebrate India's diverse languages, cultures, and regions while crafting a consistent national brand voice. You’ll also partner closely with our Government Affairs team on creative policy communications, helping position Spotify as a meaningful contributor to India’s creative economy.
We need a strong people manager to lead a direct report and work with multiple departments like music, podcasting, product, growth, marketing, government affairs, social media, and agency teams - to improve communication strategies.
We seek an inquisitive, adventurous, and tactical individual with a deep understanding of India’s media and regulatory landscape. Skilled in driving innovation, empowering creators, and prioritizing artists to elevate Indian voices on Spotify, showcasing how Spotify drives discovery, connection, and global opportunity.
This position is located in Mumbai and directly reports to the JAPAC & SAMEA Head of Communications in Singapore and works closely with regional leadership to bring India’s voice to the forefront, from executive positioning and cultural moments to policy conversations and issues management, in partnership with regional and global teams.
What You’ll Do
Own and execute Spotify’s integrated communications strategy for India, spanning consumer, corporate, trade, internal, industry, and policy communications, with a strong focus on elevating local creators and India’s creative economyShape narratives that reflect India’s linguistic, cultural, and regional diversity while building a cohesive brand story that resonates both nationally and globally, acting as a key bridge between local priorities and Spotify’s global communications directionServe as a trusted communications advisor to the India Managing Director and senior functional leaders, supporting strategic, reputational, and business-critical moments, and leading executive positioning and thought leadershipChampion and protect Spotify’s brand in India through earned-first, creator-centric campaigns that drive discovery, fandom, and loyalty, in close partnership with content, editorial, marketing, influencers, tastemakers, and Spotify-owned channelsPartner closely with Government Affairs and Policy teams to shape creative, creator-first policy communications, navigate Trust & Safety and sensitive content issues, and reinforce Spotify’s public position in a complex regulatory environmentLead high-stakes issues and crisis communications with calm judgment and global perspective, proactively identifying and managing reputational risks and opportunities in collaboration with regional and global stakeholdersProvide communications leadership and oversight for emerging markets including Sri Lanka and Bangladesh, ensuring alignment with regional priorities and local relevanceDrive internal, corporate, executive, and B2B communications with clarity and cultural sensitivity, connecting India-based teams and keeping the market visible across Spotify’s global ecosystemWork cross-functionally across Music, Podcasts, Product, Growth, Marketing, and Leadership to support business goals and deepen local impactLead and develop a direct report and manage agency partners with creativity and discipline, ensuring high-quality, locally attuned, and globally aligned output
Who You Are
You bring 12–15+ years of experience leading integrated communications across consumer, corporate, and policy contexts, ideally within music, media, tech, entertainment, or culture-led industriesYou thrive in complex, global, matrixed environments and know how to drive alignment through clear communication, strong stakeholder relationships, and sound judgmentYou are a strategic and adaptable storyteller, fluent across earned media, executive communications, influencer engagement, and integrated channel planning, tailoring narratives for diverse audiences, platforms, and languagesYou are creator-first and culturally fluent, with a deep understanding of how music, podcasts, and storytelling shape India’s culture, and how to elevate regional voices through brand storytelling and partnershipsYou bring calm, confidence, and decisiveness to high-pressure situations, with experience leading crisis and issues management across Trust & Safety, policy, content, and reputational mattersYou are a trusted advisor and low-ego collaborator who builds trust across teams, translates local market dynamics into insights for regional and global partners, and leads agencies and budgets with clarity, creativity, and impactYou are well connected across Indian and South Asian media, influencer, and creative communities, with a strong grasp of the cultural, political, and business landscapeYou are a passionate, values-driven advocate for Spotify’s mission to unlock the potential of human creativity, energized by storytelling, inspired by creators, and motivated by meaningful impact
Where You'll Be
This role will be based in Mumbai, IndiaWe offer you the flexibility to work where you work best! There will be some in-person meetings, but it still allows for flexibility to work from home.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
