Lifecycle Marketing Coordinator (On-Site)

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment. 

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

The Customer Lifecycle Marketing Coordinator supports the execution and optimization of our retention strategy across all retention-owned channels, including email, SMS, loyalty, subscriptions, and direct mail. This role helps shape customer journeys end-to-end, partnering cross-functionally to improve engagement, repeat purchase rate, and lifetime value through thoughtful journey mapping, testing, and reporting.

In addition to lifecycle programming, this role will also support broader Retention team initiatives, including campaign-based email/SMS sends, seasonal or promotional sends, and vendor-led projects (e.g., new tools, integrations, or platform enhancements) as needed.

This is a great role for someone who is equal parts customer-obsessed, analytical, and highly organized, and who enjoys building, QA’ing, launching, and refining lifecycle programs until they are performing at their best.

-Detail-oriented, highly organized, and strong at managing multiple priorities at once

-Curious, flexible, and open to change, with a test-and-learn mindset

-Customer-obsessed with a strong ability to understand what motivates customers and how to improve their experience

-Passionate about the beauty industry and excited by trends, products, and consumer behavior

-Lifecycle journeys are shipped accurately, on time, and continuously improving

-Testing is consistent, well-documented, and drives measurable performance gains

-Reporting is reliable and insights lead to clear actions and better customer experiences

--Cross-channel journeys feel cohesive and intentional across email, SMS, loyalty, subscriptions, and direct mail

-Campaign-based sends and vendor initiatives are executed smoothly, with clear documentation, clean QA, and dependable follow-through

Lifecycle execution across channels

Journey mapping, personalization, and segmentation

Testing and optimization

Measurement and reporting

Cross-functional partnership

Support Retention team projects and vendor initiatives

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