Lifecycle Marketing Lead
About Polymarket
Polymarket is the world’s largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized “house,” Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
We're growing fast – both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
What You’ll Do
Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com
Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency
Design lifecycle programs across onboarding, activation, re-engagement, and win-back
Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)
Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Weekly reporting to both product and growth
What We’re Looking For
3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app
Experience owning retention across web + mobile
Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation
Clear communicator who can move quickly in a high-velocity, event-driven product
Bonus: experience with trading, OSBs, crypto, or real-time marketplaces