Lifecycle Marketing Manager
$150k - $240k USD
What is Kalshi?
Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.
We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.
Our vision: well… build the largest financial market on the planet.
Our mission: bring more truth to the world through the power of markets.
Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.
Role Roadmap
We’re looking for a Lifecycle Marketing Manager to own and scale our user retention and engagement strategy. This role is ideal for someone who is deeply experienced in driving repeat usage, increasing session frequency, and optimizing in-app behaviors - especially through push notifications and other owned channels.
You’ll play a critical role in shaping how, when, and why users return to Kalshi, with a strong focus on crafting compelling messaging that drives organic, habitual engagement.
What You’ll Do
Own lifecycle marketing strategy across onboarding, engagement, retention, and reactivation
Design, execute, and optimize push notification campaigns that drive repeat visits and deeper in-app activity
Develop segmentation strategies to deliver personalized, behavior-based messaging at scale
Build and iterate on experimentation frameworks (A/B testing) to continuously improve engagement metrics
Partner with Product, Data, and Design teams to align messaging with user experience and feature launches
Analyze user behavior and campaign performance to identify opportunities for increased retention and LTV
Create automated lifecycle journeys across push, email, SMS, and in-app messaging
Establish best practices for notification cadence, timing, and content to maximize engagement without fatigue
What You Bring
4 years of experience in lifecycle, CRM, or retention marketing, preferably in a consumer tech or fintech environment
Proven success driving user engagement through push notifications (this is a must-have)
An understanding of user segmentation, behavioral triggers, and personalization strategies
Analytical mindset with experience using data to inform strategy and measure impact
Familiarity with A/B testing methodologies and experimentation platforms
Strong copywriting skills, especially for short-form, high-impact messaging
Comfortable working in a fast-paced, high-growth environment
Bonus
Experience in trading, fintech, or RMG products
Familiarity with habit-forming marketing design and behavioral psychology
Experience optimizing for metrics like DAU/MAU, session frequency, and time-in-app
NYC Pay Transparency Disclosure
Salary Range: $150,000 to $240,000 annually plus equity and benefits.
This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
Our Culture
Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.
Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.
Commitment to Equal Opportunity
Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.