Lifecycle Marketing Manager

Role Description

Your North Star: As a Lifecycle Marketing Manager, you will be at the forefront of our patient growth strategy, using marketing technology to create personalized, multi-channel campaigns that drive high-volume patient enrollment and conversion.

In this role, you will be responsible for the end-to-end execution of our most critical acquisition-focused initiatives. You will architect, build, and deploy automated, multi-channel journeys designed to move prospective insurance-holder patients through the enrollment funnel with precision. This involves defining sophisticated segmentation strategies and leveraging advanced martech features to ensure every enrollment touchpoint is personalized, timely, and optimized to reduce friction in the patient sign-up journey.

We're looking for a highly motivated and technically proficient individual with a passion for building robust, scalable enrollment solutions. The ideal candidate will have extensive experience in using email, direct mail, web, and SMS to drive immediate action, and a deep understanding of how to optimize martech tools to deliver a high-volume of enrollment campaigns flawlessly.

Responsibilities: 

• Own the end-to-end execution of enrollment-focused lifecycle campaigns from brief to launch, ensuring all materials and assets are approved and delivered on time to meet aggressive growth targets.
• Architect, build, test, and deploy complex, automated enrollment journeys across channels like email, direct mail, SMS, and paid media. These campaigns will use dynamic content and logic to convert insurance-provided B2B2C prospects into enrolled patients at scale.
• Define and prioritize A/B and multivariate tests in partnership with Outreach, Data Science, Product, and Marketing teams to continuously optimize the enrollment funnel, improving click-to-enroll rates and lead conversion and decreasing CAC.
• Introduce new marketing channels and technology by collaborating on strategic use cases, advocating for technical requirements, and configuring tools to enhance the lead-capture and sign-up experience.
• Develop reports and dashboards with the Data Science team to present insights on enrollment velocity and campaign performance, identifying specific opportunities to scale patient volume.
• Partner with Marketing, Sales, and Customer Success teams to ensure campaigns align with business growth goals and contractual partnership requirements while meeting our patient care and brand standards.
• Maintain compliance with industry regulations including CAN-SPAM, TCPA, and HIPAA, ensuring all growth and enrollment tactics are secure and ethical.

Who you are:

• An Enrollment Execution Expert: You have 4+ years of proven experience building and deploying complex, multi-channel marketing automation campaigns focused on conversion and sign-ups. You are highly organized, skilled at prioritizing a high-volume workload, and take full accountability for hitting enrollment targets.
• A Technical Problem-Solver: You are deeply martech-savvy, understanding the full scope of how these systems work—from real-time CDP data pipelines to building dynamic content that triggers based on prospect behavior. You thrive on solving complex technical hurdles to streamline the sign-up process.
• Platform Specialist: You hold certifications and/or deep experience with world-class and complex ESP/Marketing Automation platforms like Braze, Iterable, or Adobe Journey Optimizer.
• Data-Driven Growth Mindset: You use data to inform your decisions and analyze funnel performance; you have a proven track record of running tests that drive meaningful increases in conversion.
• A Resourceful Self-Starter: You are "scrappy" and thrive in fast-paced environments where the goal is rapid scale. You have a high degree of autonomy and are excited to dive into the technical details to move the needle on growth.
• A Clear Communicator: You can simplify and articulate complex funnel issues for various audiences and collaborate effectively with both technical engineers and non-technical stakeholders.

Bonus points if you have any of the following:

• Experience at a high-growth digital startup or consulting agency.
• Experience in B2B2C or B2C acquisition and enrollment marketing.
• Experience in martech tool migration and implementation.
• Experience in healthcare or tech startups.
• You've completed Reforge or other applicable courses on Growth or Lifecycle marketing.
• You thrive in remote-first team settings.

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $105,000-125,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.