Senior Community Marketing Manager, Accountants
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About the Role
We're looking for a Senior Community Marketing Manager, Accountants to build and scale Gusto's brand presence and community with the accountant audience.
This is a highly visible, strategic role responsible for representing Gusto externally to accountants throughthought leadership, community programs, events, and partnerships. You'll create the connective tissue between brand, community, and growth—driving firm recruitment, activation, and long-term engagement while strengthening Gusto's reputation as the small business partner accountants trust and advocate for.
About the Team
This role is part of the go-to-market team responsible for driving pipeline and fueling growth across indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. Together, we've helped Gusto grow to serve thousands of accounting partners nationwide, and we're just getting started.
Here's what you'll do day-to-day
● Build and lead Gusto's accountant community strategy, defining how we show up consistently and credibly across owned, earned, and experiential channels.
● Represent Gusto externally to the accountant audience through thought leadership, speaking opportunities, events, community programs, and industry partnerships.
● Develop and scale community programs and experiences (virtual and in-person) that foster connection, education, and advocacy among accounting firms.
● Own and evolve Gusto's accountant-facing thought leadership strategy, partnering with content, comms, and product marketing to create narratives that build trust and authority.
● Partner closely with product, marketing, and sales teams to ensure community efforts translate into firm recruitment, activation, and engagement.
● Design and execute events and sponsorship strategies (e.g., conferences, field events, roundtables, meetups) that strengthen brand affinity and accelerate funnel impact.
● Collaborate with PR, comms, and social teams to amplify community voices and elevate Gusto's presence in the broader accounting ecosystem.
● Establish feedback loops with accountants to surface insights that inform product positioning, messaging, and partner experience.
● Define and track success metrics across accountant community health, including awareness, sentiment, engagement, and top-of-funnel performance.
● Manage budgets, vendors, and external partners to deliver high-quality programs efficiently and at scale.
Here's what we're looking for
● 7–10 years of experience in community marketing, ideally within partner- or relationship-driven industries.
● Proven experience building and scaling communities or external-facing programs that drive trust, engagement, and long-term growth.
● Strong track record of representing a brand externally through events, speaking, partnerships, or thought leadership.
● Experience developing integrated programs that connect brand and community efforts to measurable business outcomes.
● Excellent storytelling and communication skills, with the ability to craft compelling narratives for senior, professional audiences.
● Strong cross-functional collaborator who can influence without authority and partner closely with sales, product marketing, comms, and leadership.
● Data-informed mindset with experience defining and measuring success across brand, engagement, and funnel metrics.
● AI fluency: Ability to use AI tools (e.g., ChatGPT, Glean) to improve efficiency in content creation, personalization, and insight generation, with strong judgment about when to apply AI vs. human expertise in community building.
● Comfort operating in a fast-paced, ambiguous environment while building something net-new from the ground up.
● Bonus: experience marketing to accountants, professional services firms, or other referral-based ecosystems.
Compensation
Our cash compensation amount for this role is $152,655/yr to $190,000/yr in Denver, Phoenix/Scottsdale, Las Vegas, and Atlanta, and $180,000/yr to $225,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
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Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
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