Lifecycle Strategy Manager
We’re looking for a Lifecycle Strategy Manager to help shape the future of how OUA engages with learners.
This is a rare opportunity to rethink how we support students across their entire journey. From first exploration through to enrolment and progression.
You’ll lead the evolution of OUA’s lifecycle marketing strategy and engagement model. Bringing together audience insight, behavioural science and technology to create connected experiences that help students make confident decisions about their education.
A key part of the role will be reviewing how lifecycle engagement works today across technology, data and ways of working. You’ll then define the future approach that will support OUA’s next phase of growth.
If you enjoy solving complex problems, connecting strategy with execution and building experiences that genuinely help people move forward, this role will give you the space to do it.
What you’ll be doing
Define OUA’s next generation lifecycle marketing strategy and build a clear multi-year roadmap.
Review current lifecycle engagement capabilities across technology, data, journeys and ways of working. Then define the future approach.
Design connected lifecycle experiences that guide learners through key moments in the student journey.
Partner with Customer Insights to deepen audience understanding and strengthen segmentation and decision frameworks.
Apply behavioural insight and experimentation to reduce friction, increase learner confidence and support progression.
Build strong relationships across Content, Product, Engineering and Advisory teams to influence roadmaps and align delivery.
Develop the strategic case for change and help lead the implementation of OUA’s future lifecycle engagement model.
What you’ll bring
Experience leading lifecycle, CRM or customer engagement strategy in complex organisations.
Familiarity with marketing automation and engagement platforms such as Salesforce Marketing Cloud, Hubspot, Braze or Marketo.
A strong ability to lead strategic change and influence senior stakeholders.
Experience improving marketing technology, data or engagement capabilities to support future growth.
A strategic mindset with the ability to turn insight into action.
A data driven approach that uses experimentation and audience insight to guide decisions.
Experience in a service-based industry such as financial services or education where trust and long-term relationships matter.
Why you’ll love working at OUA
OUA is a not-for-profit organisation with a strong people-first mindset. We offer meaningful work that changes lives while supporting the wellbeing, growth and belonging of our team. When you join OUA, you become part of a supportive and inclusive environment where your ideas are valued and your development matters. Here are some of the benefits you’ll enjoy:
Flexibility and ways of working
Hybrid working with three days working from home
Workation leave, giving you the option to work from anywhere for up to 10 days each year
Leave that supports you
12 weeks paid parental leave for primary carers, regardless of gender
Additional purchased leave to support greater flexibility
Menstrual and menopausal wellbeing leave with up to six additional paid days each year
Inclusive leave to celebrate cultural or personal events
Health and Wellbeing
Discounted gym memberships and health insurance
Annual flu vaccinations
A paid Calm subscription to support your wellbeing
Learning, growth and financial benefits
Short term incentives and not-for-profit salary packaging, including novated leasing
Subsidised study opportunities and study leave
Learning and professional development opportunities
How to apply
OUA is committed to building a diverse and inclusive workplace. Our marketplace is for everyone and so is our team.
We welcome applicants from all backgrounds and lived experiences. Even if you don’t meet every requirement, we encourage you to apply. You may bring strengths and perspectives we haven’t yet considered.