Manager, Global eCommerce Merchandising

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within Canada) regardless of any specified location above.  

About the Job

The Manager, Global Ecommerce Merchandising is responsible for leading the global ecommerce merchandising strategy to support and deliver against Life360’s global DTC sales objectives. This role leads campaign planning, onsite merchandising excellence, and merchandising operations across markets, while managing a team responsible for regional execution, content operations, and localization.

This is a “player-coach” role that combines strategic ownership with hands-on execution. The Manager provides direct execution support within CMS and PIM tools as needed to ensure continuity, quality, and speed—particularly for high-impact initiatives, complex updates, peak periods, or during team transitions.

This position partners closely with Marketing, Product, Ecommerce Operations, and Channel Sales teams to deliver cohesive, high-impact campaigns and customer experiences across Life360’s broader commerce ecosystem.

The Canada-based salary range for this position is $141,000 to $165,500 CAD. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Global Merchandising Strategy

• Execute and evolve global ecommerce merchandising frameworks, promotional guidelines, and campaign best practices that scale across regions.
• Lead global campaign planning in partnership with Lifecycle Marketing, Product Marketing, Creative, Channel Sales (Retail and Amazon), and regional stakeholders.
• Ensure merchandising strategies are consistent, high-quality, and adaptable across markets and customer segments.
• Balance global standards with regional flexibility to support diverse market needs.
• Ensure ecommerce merchandising aligns with broader cross-channel campaign narratives and timing.

Driving Global DTC Performance

• Help drive and deliver against global DTC sales objectives through effective onsite merchandising, promotions, and campaign execution.
• Lead planning, forecasting, and performance reviews of campaigns and promotions.
• Translate performance data, customer insights, and market trends into actionable merchandising strategies.
• Enable regional execution with clear frameworks, and performance expectations.
• Support cross-channel alignment by ensuring ecommerce execution complements retail and marketplace activity..

Customer Experience & Site Advancement (Non-CRO Owner)

• Identify opportunities to improve customer experience, reduce friction, and increase conversion across the ecommerce journey.
• Advocate for new site features, modules, and functionality in collaboration with Web Product Management and Engineering.
• Contribute insights, hypotheses, and merchandising context to experimentation and optimization initiatives led by Product and Marketing teams.
• Incorporate CRO learnings into ongoing merchandising standards and execution.

Merchandising Operations & Execution

• Lead global merchandising operations, including campaign execution, CMS-driven updates, localization, and onsite QA.
• Establish standards and best practices for merchandising execution across homepage, landing pages, category pages, and PDPs.
• Provide hands-on leadership and execution support within CMS and PIM tools for high-impact initiatives, complex updates, peak periods, or during team transitions.
• Own execution for complex campaigns, launches, or priority initiatives where senior judgment or speed is required.
• Ensure merchandising content is accurate, timely, and aligned with campaign strategy across all regions.
• Partner closely with Ecommerce Operations to ensure merchandising execution aligns with pricing, promotions, and system constraints.

Operational Efficiency & Scale

• Identify opportunities to simplify and automate merchandising workflows to increase speed, accuracy, and scalability.
• Partner cross-functionally with Web Product, Engineering, Ecommerce Operations, Marketing Ops, and Creative teams to improve tooling, templates, and processes.
• Reduce manual effort in campaign setup, localization, and content QA through operational improvements.
• Enable global merchandising execution to scale without incremental complexity or headcount.

Team Leadership

• Lead and develop a team responsible for international merchandising execution and merchandising operations.
• Establish clear goals and accountability tied to execution quality, performance support, and operational excellence.
• Act as a player–coach, stepping into execution when needed while building scalable processes that reduce long-term dependency on manual effort.
• Foster a culture of ownership, accountability, collaboration, strategic thinking and continuous improvement.

Cross-Functional Partnership

• Serve as a key ecommerce merchandising partner to Lifecycle Marketing, Product Marketing, Creative, Web Product, Device Product, Finance, Ecommerce Operations, and Channel Sales teams.
• Represent ecommerce merchandising and onsite needs in go-to-market planning, launches, and campaign retrospectives.
• Help align strategy and execution with broader cross-channel strategies.

What We’re Looking For

• 5–7+ years of experience in ecommerce merchandising, digital commerce, or a related discipline.
• Demonstrated success driving ecommerce performance through merchandising strategy and onsite execution.
• Hands-on experience working directly in CMS and PIM tools to support ecommerce merchandising execution.
• Experience operating in a global or multi-market commerce environment.
• Strong analytical skills and comfort using data to inform decisions.
• Experience leading and  mentoring teams.
• Proven ability to partner cross-functionally with Product, Engineering, Marketing, Creative, and Operations teams.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans 
• RRSP plan with DPSP company matching program
• Employee Assistance Program (EAP) for mental well being
• Flexible PTO, several company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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