Senior Director, Commercial Strategy

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About the Job

We are seeking a strategic, analytical, and highly collaborative Senior Director of Commercial Strategy to drive cross-functional revenue strategy across our portfolio. This leader will partner directly with the CRO and the various revenue groups (Subscriptions, International, Advertising, and Devices) to shape an integrated commercial plan, identify cross-team opportunities, and accelerate growth through unified monetization strategies.

This is a high-visibility, high-impact role for a self-starter who thrives in complex environments and excels at independent, first-principles thinking. You will help us look around corners, challenge assumptions, and build the connective tissue that elevates our entire revenue organization.

The US-based salary range for this position is $213,000 to $313,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Commercial Strategy & Cross-Team Alignment

• Develop a unified commercial strategy that integrates strategies across revenue streams.
• Identify interdependencies, white-space opportunities, and cross-team synergies.
• Facilitate strategic collaboration across product, growth, sales, marketing, partnerships, and international teams.

Monetization Strategy

• Work across teams to identify untapped opportunities in pricing and monetization models across products and services.
• Create monetization blueprints and playbooks that guide consistent revenue decision-making.
• Partner with Finance and Product to model scenarios, TAM, and sensitivity analyses.

Strategic Partnership

• Act as a strategic partner to revenue teams within the QBR process, helping sharpen strategies and clarify priorities.
• Pressure-test initiatives and assumptions to ensure we’re focusing on the highest-impact opportunities.
• Evaluate org design and workflows to uncover efficiency gains, remove duplication, and strengthen collaboration.
• Recommend targeted process improvements that enhance execution and effectiveness without altering the core planning cadence.

Performance Management & KPI Architecture

• Manage the cross-revenue KPI framework, reports, and identify leading indicators.
• Establish an operating cadence: business reviews, dashboards, and performance insights.
• Identify risks and opportunities early and guide leaders on course corrections.

Insights, Market Intelligence & “Looking Around Corners”

• In partnership with Product Marketing, track competitive, market, and ecosystem trends with implications for the business.
• Deliver proactive theses and recommendations to the CRO and executive team.
• Explore new lines of business, partnerships, and commercial innovation opportunities.

Executive Communication & Influence

• Create clear, concise narratives for the board, exec team, and cross-functional leadership.
• Serve as a trusted advisor to the CRO, bringing structured thinking and independent viewpoints.
• Rally stakeholders across the organization around a shared commercial vision.

What We’re Looking For

• 15+ years of experience in commercial strategy, revenue strategy, pricing, or GM-adjacent roles within high-growth consumer apps and consumer hardware.
• Proven ownership of complex pricing and monetization strategy
• Strong financial and analytical foundation with hands-on experience building and operating advanced models (unit economics, LTV, CAC, elasticity, TAM, sensitivity analysis) that directly inform executive decisions.
• Deep experience partnering cross-functionally with Product, Product Marketing, Finance, Sales, Growth, and International teams to translate strategy into execution without direct authority.
• Track record of commercializing new products or entering new markets, including building go/no-go cases, launch economics, and post-launch performance frameworks.
• Exceptional first-principles thinker who can synthesize incomplete data, challenge assumptions, and independently develop clear points of view in ambiguous environments.
• Strong operator mindset: comfortable moving between strategy and day-to-day performance management, KPI design, and operating cadence (QBRs, dashboards, exec reviews).
• Executive-level communication skills with experience creating crisp narratives for senior leadership, GMs, and boards
• Trusted advisor profile: someone who can both pressure-test plans and rally teams, balancing constructive skepticism with progress and momentum.
• Experience in globally scaled businesses preferred, with exposure to international pricing, regional market dynamics, and cross-geo coordination.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.