Manager, Meeting Trade and Consumer Events 2026-008
THE OPPORTUNITY AWAITS YOU
REAL finds itself in the enviable position of managing one of the most interesting and versatile connected spaces in North America with an opportunity to impact the lives of millions by creating life-long memories and delivering exceptional experiences.
Reporting to the Director of Corporate Partnerships and Sales, the Manager, Meeting Trade & Consumer Event Sales leads the Meeting, Lifestyle, Trades and Consumer Event business unit and is accountable for growing REAL’s market position and driving profitable revenue through catering and trade/consumer event sales.
This role provides strategic sales leadership by developing and executing sales plans, managing key client relationships, and building new business opportunities. Working closely with internal departments—including Food & Beverage—the Manager ensures seamless event execution, achievement of financial targets, and consistent representation of REAL’s full range of capabilities.
WHAT YOU WILL DO
Business Building & Leadership
- Contribute to corporate and departmental strategic planning initiatives.
- Develop, implement, and manage annual sales plans, budgets, forecasts, and performance targets.
- Establish business unit goals, success measures, policies, and procedures that support sustainable growth.
- Lead all Business Trade and Consumer Event Sales activities to meet or exceed revenue and profitability targets.
- Monitor industry trends, including event formats, equipment, regulations, and safety standards, to inform strategy and innovation.
- Collaborate with Marketing on promotional initiatives and go-to-market strategies.
- Plan and grow trade and consumer shows in partnership with internal stakeholders.
- Assess team capacity, resource needs, and market opportunities; proactively address gaps or surpluses.
- Ensure accurate sales forecasting, reporting, and expense management.
- Recommend strategic or budget adjustments based on performance and market conditions.
Relationship Building & Communication
- Build and maintain strong relationships with local, regional, and out-of-province clients.
- Develop new business through prospecting, pitching, negotiating, and closing opportunities for facilities, catering, and related services.
- Create compelling proposals and bid responses aligned with client needs and organizational objectives.
- Actively engage with industry partners, associations, and business networks to expand REAL’s presence.
- Represent REAL at tradeshows, conferences, sales missions, and community events.
- Conduct site tours and host clients and prospects to showcase REAL’s capabilities.
- Utilize CRM tools to manage pipelines, track client interactions, and guide relationship strategies.
- Address and resolve client issues collaboratively and professionally to ensure long-term partnerships.
Team Leadership & Performance
- Lead, coach, and develop a team of Account Executives and Sales Coordinators to achieve individual and team performance targets.
- Establish clear expectations, goals, performance metrics, and accountability frameworks for the sales team.
- Recruit, onboard, train, and evaluate team members, supporting ongoing development, engagement, and retention.
- Foster a collaborative, high-performance team culture aligned with REAL’s values, service standards, and business conduct expectations.
- Communicate effectively with internal departments to ensure alignment, smooth hand-off of sales contracts, and successful execution of events and services.
- Monitor team workload and capacity, reallocating resources as needed to support event delivery and priority initiatives.
- Ensure timely and accurate communication, sales reporting, forecasting, and expense management.
Permanent Full Time Position.
Monday - Friday: 8:00 am - 4:30 pm*
*Regular office hours may vary based on operational requirements. The events and entertainment business requires managers to be available during signature, and large scale events. Whenever possible, managers are encouraged to adjust their schedule to ensure a work-life balance is maintained. There is no time in lieu or bank time provision.
Requirements
WHAT IT TAKES
Apply today if you meet the following requirements:
Education and Experience
- Bachelor’s Degree in Business, Commerce, Hospitality and Tourism or related field or a combination or related education, training and experience is required.
- Minimum 5 years’ experience in a sales management position with a proven record of accomplishment in meeting or exceeding sales goals.
- Proven track record of developing and building new business relationships that produce profitable financial results.
- Experience in roles that require client management capabilities and a strong customer engagement focus.
- Experience forecasting, developing budgets, bids response processes, and writing winning bid responses and sales proposals.
- Demonstrated experience in successfully building, coaching, and motivating high performing teams while holding employees accountable.
- Computer proficiency with experience using computer software, email, and Microsoft Office Products (especially word and excel) as well as customer relationship management systems.
Knowledge, Skills and Abilities
- Independent, creative self-starter with ability to initiate and adapt to new ideas.
- Ability to work well in a fast-paced environment, and adapt to change
- Highly motivated self starter and self director
- Knowledge of marketing and communications principles.
- Strong relationship management, project management, problem solving and change management skills.
- Excellent communicator with ability to influence and persuade across all levels of the organization and partner organizations.
- Excellent oral and written communication skills, including the ability to clearly present recommendations and ideas when summarizing complex issues.
- Creativity in developing of marketing concepts and strategies
Other
- The successful candidate must also possess and maintain a satisfactory Criminal Record Check (CRC)
- Preference will be given to candidates with hospitality, conference, tradeshow or large event sales experience in the hospitality, entertainment, or tourism sectors.
Benefits
WHY CHOOSE REAL?
Here at REAL, we can offer unique experiences unlike any other organization:
- Make a difference in your own community.
- Be a part of an industry responsible to create fun and memorable moments for our guests.
- A wide range of employment opportunities to fit your own lifestyle – whether that’s committing to us in a full-time capacity or more of a casual role that is event specific and tailored around your own availability.
- We offer competitive wages and industry standard benefits.
- Matching Group RRSP plan.
For more information visit our website at . Submit resumes by February 23, 2026 via the link provided.
Please click the link to apply: https://apply.workable.com/real1884/j/BBF833E778/